Picking a good name for your business can be one of the most difficult parts of building brand identity, but also one of the most important. As Dharmesh Shah, Hubspot CTO and Founder puts it, “A great name reduces the friction between your company and the market. It makes it easier for people to find you. Easier for people to talk about you. Sometimes, even easier for people to trust you.”
If you need help naming your company, you might find the following tips useful:
1. Think about what you want your company name to convey.
2. Brainstorm to identify name possibilities.
3. Keep the name short, simple, and easy to write and remember. Also, consider acronyms of the name.
4. Avoid names that are too narrow or too literal.
Watch the video for more detail on these four tips, plus six more.
