A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. It could even mean the difference between selecting the competition over you.
When reviewing your current logo or getting started with a new business, make sure your logo has these 10 crucial elements:
1. A great logo is strong and balanced
2. A great logo is simple
3. A great logo is memorable
4. A great logo is flexible
Watch the video for more detail on these four important elements plus six more:
