Olga in Paris for Flytographer
The saying goes “You can’t please everyone.” And what’s more, you shouldn’t try.
Not all customers are alike. And spending time, money and manpower trying to reach all of them effectively is not only foolhardy but impossible. Each consumer demographic has its own unique needs and preferences.
The perfect tone for one audience will inevitably be off-putting to another. The most impactful messaging for one audience will be lost on a different audience. The way you position your brand with your logo and marketing materials can create excitement with one audience and fall flat with another. And, it’s not just about tone and messaging. It’s also about reach.
Small businesses simply don’t have the budget to cover … Read more
