Everyone has their own take on what makes a logo perfect.
New trends (and fads) in logo design appear every year. Stripes, letter stacking, fades and geometric shapes are popular in logo design for 2017. Just a year ago monoline designs, negative space, and retro designs were all the rage.
Be careful not to fall into the trap of following every new fad. As we cautioned in “5 Hot Logo Design Trends That Can Improve Startup And Small Business Brands”:
Today, small businesses and startups have to compete in an increasingly noisy world, against larger, more established businesses. To do so, they need to get noticed. Customers who are just discovering your brand need something to remember you by, and your logo serves as a kind of souvenir for… Read more
