With thousands of products on store shelves, eye-catching packaging design is the only on-the-spot tool you have to encourage sales.
Your packaging design should speak, loud and clear, for your product when you can’t be there to do it yourself.
And, let’s be honest, it would be creepy if you were actually there.
Creepy, but cool, as this Dollar Shave Club commercial shows…
But, what makes certain package designs catch the eye, while consumers pass other products by?
Psychology.
People subconsciously respond to visual stimuli. Knowing how to get people to respond favorably to your packaging design will help you sell more products.
Megan Sullivan, in her article “The Psychology of Product Packaging,” points out:
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