I want to let you in on a little secret.
Even if you’re running a small business or just starting your new business, you can learn important branding lessons from successful, multinational companies.
It’s true that large, multinational companies have huge budgets, thousands of employees, marketing agencies, and often, decades of experience.
But branding is about experience and emotion and the psychology of branding doesn’t care about the size of the company.
As we wrote previously in 7 Lessons Small Businesses Can Learn from the World’s Best Brands:
Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world.
Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market forces and trends that shape some of the world’s best bra… Read the full article
