Every business, from startups to small businesses to the largest companies and agencies in the world, must have a strong brand to succeed in today’s noisy marketplace.
It’s true that a brand is more than a logo, but a strong brand starts with a great logo. But when it comes to logos and other written digital and print marketing materials, there’s a lot of confusion about typefaces, fonts, and the law. You can face heavy fines and get into a lot of trouble if you don’t have a license to the fonts and typefaces you use.
crowdSPRING has helped tens of thousands of the world’s best entrepreneurs and small businesses with logo design (and other design and naming services). We know a little bit about fonts, typefaces, logos and the law. Plus, it helps that before starting crowdSPRING, I was an intellectual property attorney (in fact, I’ve had my law degree for the past 22 years).
Whether you’re a business owner or designer: if you want to avoid running into legal problems with your logo, this video is for you. I talk about typefaces, fonts and the law. You won’t be an expert, but you will know enough to ask the right questions.
