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Twitter Link Roundup #331 – Terrific Reads for Small Business, Entrepreneurs,...
Remember when the only spicy candies you could easily find were Red Hots and those individually wrapped Atomic Fireballs? Simpler times. If you’re fired up about the new spicy candy trend that’s...
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8 Proven Psychological Strategies To Deal With Angry, Emotional or Difficult...
Every business has some angry, emotional or difficult customers. Even if most of your customers are happy, there will always be outliers. While talking down an angry, frustrated customer will never be...
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6 Proven Tips for Successful Food Packaging
The grocery industry brings in over $680 billion in sales every year. In the 1990s, grocery stores carried around 7,000 different products. Today, they carry up to 50,000. This dramatic increase in...
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8 Big Startup Myths That Hold Entrepreneurs Back From Success
You don’t have to look far to find evidence that we’re in another prolonged startup boom. Data from 2016 showed the percentage of job seekers starting their own business was the highest it had been in...
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5 Biggest Small Business Marketing Challenges (and How To Overcome Them)
Your small business may have a terrific product or service. But that still may not be enough to keep your business alive. In fact, 50% of small businesses fold by their fifth year. That’s a sobering...
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Twitter Link Roundup #332 – Terrific Reads for Small Business, Entrepreneurs,...
The next time you are tempted to call someone a lizard brain, reconsider what you’re saying. 65 million years ago, reptiles held dominion over the earth. Mammals, on the other hand, did not gain...
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Use These Powerful Psychology Strategies to Choose Fonts For Your Business
First impressions matter. With your company logo, a website, or any other important visual representation of your business, you need that impression to work for you in two important ways. First, you...
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28 Surprising Facts to Guide Your Small Business Marketing Strategy
Marketing is the bridge between your business and your customers. Marketing covers a wide range of activities. Almost any form of communication with your customers falls under its umbrella. From...
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Twitter Link Roundup #333 – Terrific Reads for Small Business, Entrepreneurs,...
Most people get uncomfortable when they have to present to an audience. It can be helpful to reframe this often nerve-wracking experience as one in which you are simply telling a story. You’re more...
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6 Important Reasons Your Fashion Brand Needs Good Design
Fashion is a fun and glamorous industry. Amateurs and professionals alike want to be a part of that glamour and fun. But, dilettantes will never become successful fashion designers. Fashion design is...
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6 Effective Branding and Marketing Strategies for Your Beauty Business
The global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. Online growth has been especially strong. If you’re building or growing a beauty business, you have a...
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6 Reasons Why Your Small Business is Losing Customers (And What You Can Do...
Like it or not, your business is losing customers. You work hard (and in many cases spend hard) to acquire new customers. In a perfect world, those customers would stick around. But, this is not a...
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Why Mouthwatering Design Matters for Your Food and Beverage Business
We are lucky to have a staggering number of options when it comes to food. Every year tens of thousands of new food products are brought to market. They join the thousands of products already on the...
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Twitter Link Roundup #334 – Terrific Reads for Small Business, Entrepreneurs,...
Feeling stressed? Worn out? Just plain tired? Take a few minutes, completely clear your head, and recenter yourself to a higher level of thought. How? With a few simple adjustments, you can improve...
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The Undeniable Benefits of Simple Website Design
We’ve all heard the old cliche – less is more. But, is it really true? When it comes to web design, the answer is yes. Simple website design offers benefits that more complex websites can’t match....
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Small Business Branding: What Color Says About Your Business
What’s your favorite color? Seems like an innocent question, right? You may be surprised to learn that your color preferences reveal a lot about you. Color has a deep and often subconscious effect on...
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10 Proven Headline-Writing Tips to Make Your Small Business Content Irresistible
A catchy, curiosity-inspiring headline is a valuable tool for content marketing. In fact, it’s nearly impossible to get someone’s attention with a weak headline or title. According to the writing...
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Valuable Strategies to Generate Business Referrals and Increase Sales
If you don’t have a referral marketing strategy in place, you’re giving up a substantial amount of revenue. Referrals from happy customers represent your best opportunity to grow revenue and profits...
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Twitter Link Roundup #335 – Terrific Reads for Small Business, Entrepreneurs,...
Now that summer is (finally!) here, it’s time to think about your summer reading list. Bill Gates has assembled his summer reads, and they cover some fascinating questions: What inspires a genius? Why...
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This is How You Can Grow Your Small Business Faster
Focusing solely on selling a product or service to a customer doesn’t cut it anymore. To succeed, your business must start thinking of customers as long-term investments instead of one-off sales....
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