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Why A Good Logo Is Essential To Your Business

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We’ve all heard the advice: invest in your logo. And while it may seem obvious to some why it’s important to invest in a well-designed logo, many entrepreneurs and small business owners don’t really understand why logos are so important.

In the simplest of terms, a logo is a design, icon, or mark that identifies your company. Your brand is more than just your company’s name and logo, but a logo is an important part of a company’s brand. It’s the visual cornerstone of the brand.

Before we look at the important elements you’ll want to have in your company’s logo, let’s first look at how a logo helps your company stand out in a crowded marketplace.

1. A good logo helps customers to identify your company.

The most important job of a logo is to help customers and customer prospects identify your company. That’s why the best logos are simple and memorable. Just think about how many logos you are able to recognize in your everyday life! Those logos serve as a reminder that Nike was the brand that made your shoes, or that Apple is the reason why you’re reading this on a Macbook.

We love this logo for First Five Affair, a fundraising event focusing on supporting children in Georgia. We originally recognized the logo in one of our Fresh From The Spring posts, and it caught our eye because of its clear message. The connection to the event name makes it even easier to identify, and the arrow going up mimics a financial graph.

2. A good logo helps to draw attention to your company.

Another important job of a logo is to draw attention to your company and its products and/or services. Logos don’t only identify what your company does or stands for, but they also catch people’s eyes. People remember great logos! Again, it’s all about association. If people associate a specific symbol or font with your brand, then they will instantly recognize it wherever they are.

The very best logos are paired with strong brands so that they can stand alone by themselves. It’s pretty difficult to forget things like the McDonald’s “M” or the Nike “Swoosh”. But we especially love this logo we featured about two years ago. The Back Barn logo is easily recognizable for a number of reasons! The clever, back to back letter B makes a cow and also stands for the company’s initials.

3. A good logo helps to differentiate your company from its competitors.

One of the best parts of a logo, assuming you’re not using generic templates, is that it can only be associated with your business. It doesn’t matter if a different company is similar to yours, what matters is that your logos are different. As a result, you have an opportunity to make a unique first impression. Often, a logo is one of the first defense barriers against competition. Besides your company’s name, it’s the first difference customers and prospects will notice. That’s why it’s important to avoid generic and cliche logos.

We love this logo for Yetito, a Filipino bubble tea/coffee shop. Instead of a typical cup or mug logo, this company chose to go with a fun mascot design, which would be hard to associate with any other bubble tea cafe.

We’ve discussed why logos are important to a company’s brand. But what important elements should you look for in a logo?

Logos have a number of important elements that help them make businesses identifiable, recognizable, and different. And while there is no magic recipe for the perfect logo, many logos use a mix of imagery, symbolism, typography, and colors.

Imagery and Symbolism

The most common elements in a logo are images and symbols. Whether it’s a character like the Yeti in Yetito’s logo or the glyph symbol in Google Chrome’s logo, images and symbols are a powerful way to get your message across visually. This means that logos can be abstract, literal, or anything in between. The best part about these logo elements is that they can be in any style that makes sense for the company. Some logos are geometric, and some are softer. Some use lines, dots, and

The best part about logo elements is that they can be in any style that makes sense for the company. Some logos are geometric, and some are softer. Some use lines, dots, and swishes to decorate the logo typography while some stand alone. Imagery and symbolism provide lots of creative freedom in logo design, as you can see in this winning design from a crowdSPRING logo design project for Bither Braun Studios.

Typography

But good logos are not just about creative illustrations and drawings! Many companies use typography in their logos either instead of or in addition to images and symbols.

When incorporating words or phrases, logos often play with the font, style, size, and even letter spacing. Some logos include the company’s full name, while some just include an initial. Some don’t include any letters or words at all, but traditionally use a specific text style for those elements. Either way, typography is essential to making the words behind your company synergize with the other graphic elements of the logo. You can see a good example of this in one of the proposed logo designs in Blue Ladder Studio’s logo design project on crowdSPRING.

Color

The final important element of a logo is color. Color is important in imagery, symbolism, and typography, and is often the detail that customers will remember the best. Studies show that color increases logo recognition up to 80%, and logos can include as many or as few different colors as a company wants. We love this design in the Let It Beet fast casual restaurant logo design project on crowdSPRING.

Logos can be cute, stylish, graphic, or shocking. The best logos combine different elements in a way that makes sense for that specific company. Logos connect what you do and who you are with how people can best remember you. And though they can’t solely speak for your company, they are often the first thing that will make people listen. Invest in your brand today to be more successful tomorrow.

 

Your company’s brand deserves a first class logo. Let crowdSPRING’s team of  200,000+ designers help you find it. It’s easy, fast and your satisfaction is 100% guaranteed – just click below to get started for as little as $299. 


4 Major Rebranding Failures And What You Can Learn From Them

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A brand is more than the company name and logo, but a strong brand starts with a great name and logo.

If you have decided that it’s time to refresh your brand, keep in mind that giving customers something new does not always mean they will love it.

When done properly, a rebranding effort can help your business realign with your target audience, embrace a new direction, build customer buy-in and drive sales.

When done incorrectly, rebranding can, at best, go unnoticed and make no impact. At worst, you run the risk of alienating customers and causing profits to dive.

In this video, we look at four rebranding failures so that you can gracefully avoid these rebranding pitfalls.

Invest in your brand today to be more successful tomorrow.

Your company’s brand deserves a first class logo. Let crowdSPRING’s team of  200,000+ designers help you find it. It’s easy, fast and your satisfaction is 100% guaranteed – just click below to get started for as little as $299. 

7 Ways Your Small Business Can Market Better on Social Media

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Social Media is often touted as a fix-all marketing wonder channel. And, with its ease of use, there’s no excuse for businesses not to at least experiment with that channel.

Justin Sachs of the Young Entrepreneur Council points out:

One of the best features social media marketing has for businesses today is its low barrier to entry. Gone are the days where a business is required to spend thousands of dollars on advertising to reach its prospect. You can now reach your audience spending as little as five dollars per week!

And not only is social media easy to access, research has shown that social media can be a truly powerful marketing force.

A 2017 study by Social Media Examiner reveals that 92% of marketers surveyed feel that social media is important to their business. 88% of those marketers said that social media has increased exposure and 78% of marketers listed increased traffic for their business (among other benefits like generating leads and increased sales).

But, like any other channel, social media is only as useful as the strategy behind it. For many business owners and marketers, figuring out what content to post on social media is a bit of a puzzle. We’ve heard many business owners and marketers ask “How do I use social media for my business?” or “How do I start social media marketing?”

Let’s remove some of the mystery.

We’ve curated a list of 7 best social media content practices that will help your business engage customers, promote your business, and get the most from its social media efforts.

1. Establish your audience.
2. Honor your brand voice.
3. Leverage content across multiple platforms.
4. Don’t bite off more than you can chew.
5. Create a content calendar.
6. Capture attention with images.
7. Offer content of value.

 

1. Establish Your Audience

When creating content for social media the first question you need to ask is, “Who is my audience?”

Determining your audience will guide your choices on what kind of content you should share. (Hint: you should share content that your audience will value!)

In our previous article, “A Mile in Their Shoes: Framing Your Content Marketing Strategy” we wrote:

…the best way to excel in content marketing is to give your target audience something they’ll find valuable. Knowing who they are is the first step. The next is trying to put yourselves in their shoes, and then creating something that would mean something to you in that position.

If your business has already done its due diligence in establishing its brand, you should already have a good idea of who your audience is. So, as in all major business decisions, refer back to your brand if you need some extra guidance. Then ask yourself – what does my audience want?

Then give it to them with thoughtful, well-written content.

It’s important to remember that you simply can’t be everything to everyone. Trying to capture too broad of an audience is not only a vast undertaking, it’s also an exercise in futility. Focus on building strong relationships with a niche audience instead.

Sara McGuire explains in her article “Why It’s Worth Writing for a Niche Target Audience,”

…content written for an audience that already has a large following needs to compete extra hard with existing content, and content that will soon exist. Content created for an audience with less content is more likely to be seen in the first place.

While less competition is a compelling argument in and of itself, there’s an even better reason to write for niche audiences. Writing for a smaller niche allows you to focus on content that resonates strongly with that group since you’re not diluting your message trying to achieve broader appeal.

Whoever your audience happens to be, keep them in the forefront of your mind whenever you plan content.

 

2. Honor Your Brand Voice

When planning your content, it’s vital that your posts remain true to your brand. Consistent branding is essential to building trust – especially in the social media realm where it’s presumed that interactions will be more genuine and less rehearsed. Carol Barash, founder and CEO of Story2 points out:

Your brand is the accretion of these fleeting but memorable moments, when your company speaks to customers through the stories of our shared human experience. To succeed in social media, you need to maintain a cliché-free zone. Real people don’t respond to marketing lingo. Young people arrive suspicious, and will click out the instant they sniff anything inauthentic.

So, make sure the content you present is authentic. The content you create should jive with your business’s point of view and be shared in a consistent, recognizable voice. As we said previously,

Customers can’t get to know (and trust) your business if they don’t have the opportunity to experience your brand in a consistent manner.

So, each and every interaction on social media (whether it’s Twitter, Facebook, Pinterest or LinkedIn) should maintain the same brand presence your audience has already grown to know. If you need a little help determining what your brand voice is, check out the Content Marketing Institute’s5 Easy Steps to Define and Use Your Brand Voice.”

3. Leverage Content Across Multiple Social Media Platforms

You can reach a wider audience and gain more views by sharing your content across a variety of social media platforms. Many marketers start by asking,”What are the best social media marketing sites for business?”

Even though Facebook and Twitter seem to dominate the social media landscape, they are not a one-size-fits-all solution. The best social media platform for your business is the platform where you can best reach your audience.

Multiple social media platforms exist for a reason – each platform is unique, meets a specific need for its users and may attract a specific audience. Facebook is not Pinterest, and Twitter is not LinkedIn. Savvy marketers will focus on the social media platforms where their target audience spends their time.

Cathy McPhillips of the Content Marketing Institute recommends:

…you need to have a dedicated plan for every channel you intend to distribute social media content on. Just because you can share something on every channel there is, doesn’t mean that you should.

Customize the content you distribute on each channel. Consider what messages are appropriate for each channel and create a message you think will resonate with that specific audience. Think about the kind of informational needs people in this channel have and how you can help.

Once you’ve determined which social media channels are most valuable to you, consider the best way to frame your content for that particular channel. McPhillips suggests that you ask yourself what your business goals are for being on that specific channel, what action you want to see from your audience, what type of content this audience is seeking, and what tone is most appropriate.

Answering questions like these will tell you how you can best package your content for each social media platform. This is true of unique, discrete posts as well as repurposed content. After all, you’ll want to share your best content across multiple channels. Dan Shewan of WordStream reminds us:

The best content takes time, effort, and skill to produce. Even if you’re giving away your best content for free (which you should be), that doesn’t mean you can’t get a greater return on investment from your content. This is why so many businesses repurpose content from one format into several.

Knowing how to frame that content appropriately increases the chances that it will be well received. Reframe your content to help it align with each platform’s strengths for the best benefit.

 

4. Don’t Bite Off More Than You Can Chew

Social media marketing is largely free. “So, shouldn’t I want to be on as many social media platforms as possible to increase my exposure?” I hear you ask. The answer is yes. And also no.

Remember that time is money. And social media, while it may seem free, accrues its actual cost based on how many hours you spend managing it. Danica Benson, Marketing Communications Manager at RivalIQ explains,

Planning, creating, scheduling social media content and having conversations with potential customers takes time. If you sign up for every social media channel under the sun, you will be spreading yourself too thin and your content will perform poorly.

The cost of trying to do too much, and failing, is too high. A poorly managed social media experience will do more harm than good to your business.  Customers lose faith in businesses with dead social media accounts. Jayson DeMers describes this as a fatal social media mistake:

The only thing worse than continuing to post without incorporating feedback is not posting at all. To stay afloat in social media, or to build a gradual audience, you need to post on a consistent basis—Facebook and LinkedIn should see you popping in at least once a day, while faster-paced platforms like Twitter should see multiple posts a day. Without this level of commitment, your followers will quickly forget about you and move on to more active brands.

Be selective about which platforms you choose to participate in. Only maintain a social media presence on channels where your efforts will serve your audience and your business the best.

 

5. Create a Content Calendar

Managing a social media content campaign can seem overwhelming if you don’t plan ahead. Sitting in front of your keyboard each day wracking your brain for new content ideas can be time-consuming and frustrating.

So what’s the alternative? A content calendar.

As we wrote previously:

It’s very tough, especially for teams, to leverage content marketing if it’s done randomly. Plan in advance and create an editorial calendar to help you and others. Calendars are not sexy, but they do help. For example, we used to post questions randomly on the crowdSPRING Facebook fan page, in an effort to better understand our fans and customers. We found that we repeated questions and didn’t do a good job creating a series of questions that built on one another. So, we created an editorial calendar that we update regularly. It has two weeks of questions, one question per day – and we’re doing a much better job today because of the calendar.

Create an overarching strategy with an accompanying schedule to take the frustration and guesswork out of the day-to-day management of your posts. Lindsay Kolowich of Hubspot relates:

Scrambling for social content is not a new phenomenon…. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new best friend.

Check out Hubspot’s Social Media Content Calendar Template here to start building your own content calendar.

Pro-Tip: Work smarter, not harder by dovetailing your content with topics that are already on your agenda. With less effort, you can capitalize on ideas that are fresh and relevant to your business.

 

6. Capture Attention with Content Images

Images make every piece of content more clickable. A study by Chute and Digiday reveals that visual content performs an average of 4.4 times better than text-only content. And Social Media Examiner reports that photos on Facebook have an astounding 87% engagement rate.

The next-most engaging post type received a meager 4% engagement rate in comparison.

These numbers are too compelling to ignore. You should incorporate images into your posts whenever appropriate. But, don’t just slap any old photo on your content. Give your image choices the same care you give the rest of your content strategy.

Ask yourself – what is the most appropriate image for this content? Stock photo? Product photo? Candid, cartoon or infographic? You can find great stock photos at sites like Unsplash or Pexels. Ideally, you should provide your own product photos and candids.

Wherever you acquire your photos make sure to name them with appropriate targeted keywords to optimize their SEO impact.

 

7. Offer Content of Value

Image courtesy of ASG Strategies

Invest in your audience by providing valuable content and they will invest their time/money in you. Quality content builds trust between your business and your audience by showing that you are willing to share something of value for free. Mike Wolfe of Smart Bug Media shares,

People become social media followers and fans of an organization because they trust that the content provided (the posts they will see in their daily feed) is both reliable and relevant to them.

Obviously, knowing your audience is the first step in determining what valuable content is. Your content’s value is measured by how useful it is to that audience. And, remember that “value” doesn’t only refer to promotions, discounts, and coupons. Informational content has great value as well – assuming it’s information that your audience will find interesting or useful.

We explain in a previous post:

Instead of focusing solely on relevant search phrases and headlining best practices, think about how you can best be of service and appeal to the people for whom your content is intended. Think about how you and your brand can make their lives better or easier…

By all means, make sure you’re optimized and measured every step of the way, but if you want your content marketing to succeed, put the people in your audience before the numbers that represent them. Everything else will follow.

For more specific content creation guidelines, see this Checklist to Creating Valuable Content from the Content Marketing Institute.

Social media is too valuable a tool to leave your content creation to chance. Marketers and consumers alike agree that social media impacts their business interactions. (An Ambassador study shows that 71% of customers who experience a positive social media interaction are likely to recommend that brand to others!) Follow these 7 tips and you’ll be well on your way to reaping all the benefits that social media marketing can offer.

So, don’t let the power of social media pass your business by. Follow these 7 tips and you’ll be well on your way to reaping all the benefits that social media marketing has to offer.

1. Establish your audience.
2. Honor your brand voice.
3. Leverage content across multiple platforms.
4. Don’t bite off more than you can chew.
5. Create a content calendar.
6. Capture attention with images.
7. Offer content of value.

 

Ready to take the next step to help your business succeed? Engage with crowdSPRING’s community of over 200,000 designers who can work with you to move your organization’s design to the next level for as little as $299. Whether you need a new company name, a logo design, web design or any other type of design, crowdSPRING can help.

 

Fresh from the SPRING: Janisa

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When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize a gem submitted in this logo project:

 

The challenge of this project was to create a captivating logo for a honey wine. We raise a toast to this bee design.

Let us start the slow clap for Janisa. Check out more great work on Janisa’s profile page.

Nicely done, Janisa, nicely done!

Twitter Link Roundup #301 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

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As emoji have become more popular, they have impacted our culture’s psychology and language. Thousands of year ago, people communicated solely through symbols. Will this happen again in our future?

What do the way we see and use emoji say about us, individually and as a society? The Emoji Ligature Rorschach test might reveal something about the way we see ourselves, others, and our relationships. Take a look and see what you think, but be warned: there’s a parental advisory attached.

Now, we hope you enjoy another great set of links and articles that we shared with you over the past week on our crowdSPRING Twitter account (and on Ross’s Twitter account). We regularly share our favorite posts on entrepreneurship, small business, marketing, logo design, web design, startups, leadership, social media, marketing, economics and other interesting stuff! Enjoy!

smallbusinessblog

startupsblog

socialmediablog

logodesignblog

mobiledesignblog

 

otherblog

 

7 Proven Ways to Improve Customer Service

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In most situations, a customer’s only direct human contact with a company is through the company’s customer service team. Usually, the customer isn’t happy about something and needs help. As a result, whether you run a Fortune 100 company or a small business, it’s critical to have great customer service people on your team.

With increasing competition and choice, customers and prospects offer their loyalty to a company only if the company gives them good reasons to do so.

Happy and satisfied customers are often long-term customers. If your company can show that it prioritizes the needs of its consumers, you’ll be way ahead of your competition. It’s should be obvious but worth a reminder: retaining customers you already have is more efficient, profitable, and impactful than having to seek out new ones. 

The White House Office of Consumer Affairs found that on average:

  • Loyal customers are worth up to ten times as much as their first initial purchase, and
  • It’s 6 – 7 times more expensive to acquire a new customer than it is to keep a current one.

Kayako’s survey found that 60% of consumers would be “unlikely or very unlikely” to give repeat business to a company that had given them bad service in the past – even, notably, if a trusted friend recommended the service.

First impressions matter, and you only get one. Customer service is almost always the first impression a customer will have with you, and it’s key to make it a priority for your business. Tony Hsieh from Zappos says:

Rather than spend a lot of money on marketing, we take most of the money we would’ve spent on paid advertising and re-invest it in customer experience…We really don’t think that customer service is an expense that you should try to minimize, it’s really an investment in your brand.

There will always be competitors with larger advertising budgets, lower prices, and other gimmicks designed to attract customers. Customers will often be able to find a cheaper product or service with the click of a button or the swipe of a finger. But most customers look for great value, not simply the lowest price. And that’s where customer service can tip the scales your favor.

As we wrote previously:

Your customer’s problems represent a major opportunity for you to build a relationship with them, surprise and delight them, and build a great reputation and engender strong word-of-mouth. How can you do this? It’s simple, really; building great relationships with customers is little different from building relationships with friends. It is a mater of spending time, paying attention, listening and responding. It works the same with customer relations; just like you learn to appreciate your new friends as you spend more time with them and get to know them better, you’ll build lasting connections with your customers, too.

By providing the best possible customer service, you will nurture increased trust and brand loyalty. Great customer service can mean the difference between your business thriving or sinking.

Here are 7 proven customer service tips to help you put smiles on your customers’ faces. We’ll discuss each in more detail below.

1. Align your customer service to your customers.
2. Go where your customers are.
3. Maximize your customer interactions.
4. Surprise your customers.
5. Be more productive with what you have.
6. Invest for the long term.
7. Give your customers a way to provide feedback.

1. Align your customer service to your customers.

It’s important that your customer service is aligned with your customer’s expectations. John Tschohl recently talked about this alignment of service strategy and expectations in a post for Desk.com:

Why is it so important to understand your different customer groups and tailor an optimal mix and level of service for them? Provide too little service or the wrong kind and customers may switch to the competition. Provide too much service, even the right kind, and your company might price itself out of the market and struggle to balance the books at the end of the year.

There are four elements that make up a service strategy:

  • Determine the customer segments you want to target,
  • What are the expectations of customers within these segments,
  • What service expectations your competitors may have already established, and
  • What your strategy is for exceeding these expectations.

One way to align your company’s approach to customer service with the expectations of your customers is to make it a part of every employee’s onboarding and training.

Companies with strong customer service cultures like Freshbooks make working in customer service a part of every new employee’s onboarding. This way the entire company has first-hand experience with customer’s issues and feedback, which helps inform decisions across the organization.

2. Go where your customers are.

Customer service is an important part of what we today call customer experience. Customer experience covers the entire journey a customer might take interacting with your company. An effective customer service strategy can help at every step of that journey.

Whether it’s social media, email, phone, or chat networks like WhatsApp, you want to be where your customers are, and you want to provide a consistently high level of customer service that fits each platform.

If your customers consistently post support questions on your Facebook page, you want to have someone available who can address their issues promptly and effectively. If you put a chat widget on your web site, make sure it’s integrated with your customer service team so questions made there do not vanish in the void.

The days of funneling all of your customer services through one narrow channel are over; multichannel customer service is now the law of the land.

Multichannel customer service can be broken into three different forms:

  1. One-to-one: one customer service agent helps one customer at a time (via email, text/video chat, or phone),
  2. One-to-many: one agent helps multiple customers at the same time (via text or video chat, SMS, or through static resources like FAQs and knowledge base posts),
  3. Many-to-many: Multiple agents and customers can interact and help each other at the same time, via methods such as Facebook groups, discussion forums, or on Twitter.

All of these can exist at the same time. By leveraging each one effectively you can help free up your service team’s time to tackle more difficult issues. For example, you can gather your most common issues into FAQs and knowledge base posts and use many-to-many methods such as Facebook to help customers find the answers they need themselves. For example, crowdSPRING offers many FAQs to help our customers.

3. Maximize your customer interactions.

You might experience death by a thousand cuts, but the lifeblood of good customers service is found in a thousand small interactions. Strengthening your customer service skills doesn’t have to mean a massive reset. The “Thank You Effect” — always saying thank you when you respond to a customer — is a perfect example of a small action that can grow into a meaningful (and measurable) change for your company.

Before you start looking for these micro-improvements, knowing the places, or touchpoints, where your customers interact with your company is critical. One way to establish this is to create a customer journey or experience map.

A great example of a journey map is this one that traces the steps a Starbucks customer can take as they order coffee. It doesn’t just cover the contact points when the customer enters a Starbucks cafe, it also covers before the customer leaves their home or office and after the purchase is completed.

You can see from this journey map the number of touchpoints where customer service can play a role.

By creating your own journey map you can start to work out places where small (or large) improvements could be made.

Just a few of the improvements you could potentially implement include:

  • Come up with a list of the top 10 “cringe items” to fix.
  • Follow up with a customer after an issue is resolved.
  • Review the analytics for your knowledge base to find the most used and least used pages.
  • Redesign your knowledge base home page to highlight the most used.
  • Send physical thank you notes by mail.
  • Make sure your support team is well-rested and well-fed.
  • Ask your team and customers regularly “how can we improve?”

4. Surprise them

It’s important to treat your customers like they matter every day, but sometimes doing something special can take a good interaction and turn it into an outstanding one. As Jeff Bezos, CEO of Amazon said:

We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of customer experience a little bit better.

Offering extra special treatment for your customers is a great way to let them know they are valued, and it’s one way of making their customer experience a little (or a lot!) better.

You can offer all kinds of incentives and promotions to keep clients assured of how important they are to you – run a survey with them to get some great ideas as to what they might like the most! They’ll appreciate knowing they were so important to your company that you asked for their input.

If you’re looking for examples of successful companies who have zeroed in on surprising customers with above and beyond service, look no further than Zappos.

Zappos customer service touts its amazing support as the foundation of its core values. They’re well known for going above and beyond to please their customers. Senior brand marketing manager Michelle Thomas says:

Our biggest efforts revolve around building likeability around our brand so that consumers turn to a brand that they trust, find reliable, and have an emotional connection with. That’s where service comes in!

Just what kind of service? It’s pretty remarkable: For example, Zappos sent flowers to a woman purchasing shoes because her feet were damaged from medical treatments. Overnight shipping is par for the course for Zappos, but how about the time they overnighted a free (!) pair of shoes for an unfortunately shoeless best man stranded at an out of town wedding?

These kinds of “stunts” aren’t just for publicity with a company like Zappos, and taking to heart their customer-first policy is a surefire way to win hearts (feet?) and earn brand loyalty forever.

5. Be more productive with what you have.

The science is clear: having stressed out, exhausted employees will suck your business dry. Consider these facts:

  • More than 1/3 of (working) Americans experience chronic work-related stress;
  • 79% are not getting enough sleep; and
  • 69% struggle with concentration because of stress and sleep deprivation.

These issues affect the mental and physical well being of the American workforce. They’re also costing U.S. businesses $300 billion each year because of lost productivity.

“The best thing you can do for your business as an entrepreneur is to make your health a priority,” says Holly J. Kile, president of HJK Global Solutions.

Employee self-care is a growing trend, and for excellent reasons. Encouraging employees to take care of their health results in a number of benefits for business owners:

  • Reduced absenteeism,
  • Reduced staff turnover,
  • Reduced healthcare costs,
  • Happier employees, and
  • Greater productivity overall.

We’ve written a lot about self-care for employees because at crowdSPRING we’re big believers that healthy, happy employees make us better. This is especially true in customer service because your customer service team is often the first real contact consumers will have with your brand. No one wants to ask for help from a cranky, overtired employee!

There are a number of ways we recommend keeping you and your employees in top shape. Exercise, meditation, and making enough time for a good night of sleep are all excellent starting points to get the most out of your team.

6. Invest for the long term.

To really make your business succeed, you have to keep long term relationships in mind. That means you need to cater to your customers’ needs. Trust, accessibility, and community are all cornerstones of thriving business/consumer relationships, and you’ll want to make sure you’re addressing each when you’re trying to evaluate what your customers need.

The first step in creating lasting relationships with your consumers is to be sure you are fully meeting their needs. Assigning members of your customer service team to specific customers so they can build a relationship is a great way to do this. Having a dedicated touch-point builds trust, and trust fosters strong loyalty. Feeling like you have access to one person also improves your customer’s feelings that they have access to you in a personal, reliable way.

And remember that the best customer service teams are empathetic, not merely sympathetic. There’s a difference between empathy and sympathy, and this difference is important. As we explained:

Most customer service teams respond to customers with sympathy. A sympathetic response could be: “I’m also unhappy with the way that product works.”

Sympathy is rarely an ideal response to a customer’s problem. Instead, show empathy. Empathy allows to you be professional and caring at the same time. It also allows you to avoid becoming emotionally involved (like when you show sympathy).

Think about it this way: when you’re sympathetic, you simply feel badly for someone. Sympathy doesn’t communicate to a customer that you understand WHY they feel the way they feel – it only allows you to communicate that you understand their problem. A typical response – “I’m sorry” – is insufficient to solve a customer’s problem. You must do more.

On the other hand, empathy communicates that you not only understand the customer’s problem, but also that you can relate it to something you yourself have experienced.

And don’t forget to provide your customers with a physical address. Knowing that your company has a real, live address is reassuring, builds trust, and reminds them that your company has a legitimacy that others may not have. That kind of trust is invaluable in setting minds at ease about your business’ credibility – and accountability, too.

Creating a community is an integral part of building a brand with staying power. Treating your customers as important members of your community will nurture your relationships and help them grow.

You can bring your customers together in so many ways, including webinars, an active blog or message forum on your web page, using social media to reach out and stay connected, and by appearing at any relevant conventions.

Remember, while your customers come to these forums because they want to learn more about you, the gift goes both ways. Learning about your consumers will ensure that you’ll be aware of who they are, what they want, and how to keep them engaged with your brand.

7. Give your customers a way to provide feedback.

It’s a great idea to know where your service weaknesses are so you can remedy them, but sometimes things take you by surprise. If you want to cover all your bases, provide an easy way for customers to give feedback.

There are good ways to allow people to get in touch with you. Any of the following ways are easy, convenient, and inexpensive:

  • A phone survey at the end of a service call,
  • An email survey sent from your CRM tool (Mailchimp has a great tool for this),
  • An active presence on social media outlets like Facebook and Twitter, where quick responses are critical,
  • A form on the “Contact Us” page of your website.

Whichever of these methods work best for your business, remember that you can’t gauge customer satisfaction without authentic feedback. If you’re experiencing a problem with your satisfaction ratings and you’re not sure why, getting direct feedback just might be the answer.

To recap, there are 7 proven customer service tips to help you put smiles on your customers’ faces. 

  1. Align your customer service to your customers.
  2. Go where your customers are.
  3. Maximize your customer interactions.
  4. Surprise your customers.
  5. Be more productive with what you have.
  6. Invest for the long term.
  7. Give your customers a way to provide feedback.

These seven tips will help you improve your customer service and will help your business succeed. Putting in the effort to have effective, friendly customer service will make your company shine – and a little extra sparkle could be just what your business needs to take it to the next level.

Now you have the tips, but what if you don’t have the business? If you’re ready to become an entrepreneur or take your business to the next level but aren’t sure where to start, take a look at our free e-book STAND OUT: An Entrepreneur’s Guide to Starting, Growing, and Managing a Successful Business.

5 Successful Rebrands And What You Can Learn From Them

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A brand is more than the company name and logo, but a strong brand starts with a great name and logo design.

As we previously explained:

A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. Your company’s brand is, in many ways, its personality. Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks.

Whether you’re starting a new business or have an existing business, ask yourself: does your logo reflect your true brand?

If it doesn’t, consider rebranding your business.

Rebranding is often hard and many who try, fail.

But if your business is hitting a wall, a rebrand can help. A good rebrand can shed new light on a business, connecting it with customers in new and effective ways.

In this video, we look at five rebranding successes so that you can understand the strategies and use them in your own rebranding efforts.

Invest in your brand today to be more successful tomorrow.

Your company’s brand deserves a first class logo. Let crowdSPRING’s team of  200,000+ designers help you find it. It’s easy, fast and your satisfaction is 100% guaranteed – just click below to get started for as little as $299. 

Famous Logos And What Your Business Can Learn From Them

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Every company wants to be popular and for its logo to be instantly recognizable and famous. In fact, some entrepreneurs think that companies become famous because they have great logos.

That’s only partially correct. For example, Nike, McDonald’s, and Coca-Cola have instantly recognizable and famous logos but each has spent hundreds of millions (if not billions) of dollars to promote their brands.

Most companies don’t have huge budgets to build brands that equal some of the best in the world. But even if your budget is small, you can still build a strong brand (that has the potential to join the ranks of the world’s best).

A strong brand starts with a strong company name and a good logo design.

Yet most entrepreneurs and small business owners don’t understand the key fundamentals of logo design (or naming for that matter; we wrote about naming in a prior post).

Understanding these design elements can help you find a terrific logo for your business.

Ultimately, when it comes down to creating a highly recognizable, memorable logo, you need good design. As the “I love New York” designer Milton Glaser says,

There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.

We can’t promise you that your logo will become the next Nike swoosh. But if you pay attention and learn from famous logos, you can find a design that supports and enhances, rather than undermines, your brand.

Here are the top 5 lessons businesses can learn from famous logos:

  • Simplicity is more important than intricacy.
  • Versatility is key.
  • Smart design is better than just pretty design.
  • Timelessness improves recognition.
  • Color is a game changer.

 

1. Simplicity is more important than intricacy.

Top logo designers agree that the best logos are simple. As we previously wrote:

Simplicity is vital. A complex logo will be difficult to print and reproduce and may not fully engage your audience. Take a moment and think about brands that are successful and/or famous. Most likely, you’ve thought of companies like Apple, Volkswagen, Target, McDonald’s, etc. What do they all have in common? They all have logos that are simple and easily recognized when printed by themselves, and when printed in solid black and white.

This idea of simplicity is well grounded in the KISS (keep it simple stupid) framework. Instead of spending hours adding details and nuances to a logo, the best logo designers find ways to take away from the logo and simplify the design. French writer Antoine de Saint-Exupery does a great job summarizing this in one sentence:

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

A brand that does simplicity extremely well is Target.

The beauty of the Target logo is that there is nothing complicated about it. It’s just two red circles usually printed on a white background. The circles take the form of a bullseye, which connects the logo to the name “Target”, but the circles don’t actually illustrate a true bullseye with all the rings and numbers. Target took an existing object that connected to its name and simplified it.

In fact, Target’s logo is so simple that it’s easy for a child to draw, and importantly, to recognize. But the creation of the Target logo took a lot of thought. Target’s executives took the time to think about their brand messaging and what they wanted the logo to reinforce. In the end, simplicity won, according to chief creative officer Todd Waterbury:

The enduring strength of Target’s logo lies in its utter clarity. It is a design that is viewed equally from every side: from the front, the back, from the left and the right. The bull’s-eye is a symbol that is immediately, simultaneously seen and understood, one in the same, as precisely what it is.

2. Versatility is key.

If your company uses a logo that solely relies on color, your logo will loose it’s effect when it’s in black and white. Similarly, if your company intends to only use your logo in a specific way (such as on a website or business cards), then size may not matter much. But if you’re like most companies, you’ll need a flexible logo that can be placed on multiple products, presentations, graphics, and websites. Versatility is important because it helps you reproduce your logo in a wide variety of ways:

The logo must not lose its shape, size, colors, fonts and other vital elements when printed on larger billboards or on fairly smaller advertising products such as pens, stickers, rubber stamps and business cards. In addition, the same logo must also look impressive on pixel based media such as websites and web banners. Business owners can use such versatile logos on a wide range of ads and products or services.

The most famous logos follow these guidelines, and make sure that they don’t get lost when changing size or background. Overall, when designing a versatile logo, you’re really designing a flexible logo.

One of our favorite examples of a flexible, versatile logo is Under Armour.

While the logo is usually presented in variations of black and white, the logo also appears on apparel in different shades of greens, blues, reds, and more. It appears on everything from socks to sweatshirts, to giant billboards. Each time, you can still recognize that it’s the same logo. The meaning of the Under Armour logo doesn’t come from it’s color or size, but rather from its unique shape.

Under Armour’s ability to use its logo in so many different ways means that Under Armour is able to capitalize on its many different audiences and their tastes. Under Armour is not stuck to making purple and green sweatshirts or ads because that’s what their logo colors are. Instead, Under Armour can choose to experiment with other aspects of their design and still have a recognizable, famous logo.

3. Smart design is better than just pretty design.

Smart design is nearly always more valuable than just pretty design. This is because smart design uses elements like shape, color combinations, and sometimes, negative space to achieve a design that is both beautiful and interesting.

Smart design is becoming increasingly important in a crowded marketplace. That’s because clever logos are easier to remember:

This style of logo designing has emerged as a breakout trend in 2017, not only because these logos are clever, but because they have a high recall value. These logos, with their immense visual impact, cement your brand in a consumer’s memory, making it easier for them to remember you later on.

We’ve written about smart design in many famous logos, including the Goodwill logo, the Tobblerone logo, the Big Ten Conference logo, the Fort Worth Zoo logo, and the FedEx logo.

In some of the world’s most famous logos, the use of negative space has not only helped to reinforce company messaging and logo recall, but it’s also made for some great PR.

FedEx’s logo is a great example, Another great example of this is the World Wildlife Fund logo, which uses negative space to create the panda’s face and torso area. The NGO operates in over 90 countries/territories around the world, supporting thousands of environmental projects. Because a majority of their funding comes from donations, empathy was an important value to echo in their logo design.

The initial logo was based on a giant panda at the London Zoo. The logo later evolved into a simplified, smarter designed panda, as you can see below.

The original logo was good – it communicated an endangered animal well-liked by many, and did its job of generating empathy. But it was a little too busy and was just a drawing of a panda. When the logo evolved to embrace negative space, it became a purposeful design and drew attention from design experts everywhere, which gave WWF even more exposure.

 

4. Timelessness improves recognition.

It’s not enough for logos to be versatile and smartly designed. The best logos are timeless. With little to no tweaking, many famous logos have been able to or will be able to stand the test of time and last for decades.

Disney is a fantastic example of timelessness. The logo was designed many years ago, and while many companies designed around the same time have since redesigned their logo, Disney’s has stayed put. This is good for a number of reasons: people didn’t have to switch their logo-brand associations, Disney hasn’t had to spend millions of dollars rebranding, and their logo is still popular and easily recognizable.

The secret to the timelessness of Disney’s logo is that they designed a logo that fit exactly what they do. It focuses on Disney’s theme of fantasy through the swirly font and stays simple in its coloring. Disney didn’t use a trendy font or color of the time but rather created its own and combined it with a classic neutral (black).

5. Color is a game changer.

Many famous logos are well-known because they created iconic color combinations or unique shapes.

For example, what’s a famous restaurant logo that uses red and yellow?

You guessed it, it’s McDonald’s.

Since color plays a huge role in logo design, making a statement about your company’s color choices through a logo is a powerful design choice:

Brands and colors are indistinguishably linked – think Golden Arches, Amex Black Card, Tiffany Blue or breast cancer’s Pink Ribbon. After all, colors create a vibrant visual experience. They make things more attractive, affect our mood and can even subconsciously shape action. As a result, brands put a lot of thought into the colors they use.

As we wrote previously:

A brand’s logo is its principal design element, acting as a visual representation of the company and its values. There are plenty of things that go into a well-designed logo (10, to be more specific), but one of the most important of these is color. It may seem like an artistic decision, but the primary color you choose for your design actually has a serious psychological impact on how people perceive it.

In a widely-cited study called “The Impact of Color on Marketing,” research found that people make a subconscious judgment about products within the first 90 seconds of seeing it. The majority of these people evaluate these products on color alone: almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition.

So while maybe your favorite color is grass green, it’s good to know how it may affect your customers before you choose it as the main color of your logo.

McDonald’s keeps this in mind with the red and yellow colors in their logo. As primary colors, red and yellow have the tendency to stand out from other colors we see in our day to day lives. They’re strong, powerful, and bold – just like the brand. It doesn’t hurt that red and yellow are common colors that cause people to become hungry.

But unlike its fast food competitors that may also use red and yellow, McDonald’s capitalizes on its use of color by dominating the color combination. It does this by making color the focus of the logo. Sure, the golden arches of the M are highly recognizable, but it’s the color combination that can stand alone and make people think of McDonald’s.

With these 5 important lessons, you can be well on your way to collaborating on the next great logo. You may not have the marketing budget of a Nike, Apple, or McDonald’s. But you can start by making sure that your logo design contains the elements that have made those brands famous.

Are you ready to create the next great logo? Work with dozens of designers to help make your brand come to life. If you’re ready to step up your company’s logo, start a logo design project today.

 


5 Famous Introverted Leaders And What You Can Learn From Them

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Most people imagine a successful leader as fast-acting and larger-than-life. In other words, an extrovert. Our Western culture naturally assumes that leaders must be extroverted “men of action.”

But why?

Marti Olsen Laney, doctor of psychology and author of The Introvert Advantage reports that 75% of the world’s population is extroverted. So, the odds are good that many leaders are extroverted. But, it’s not just their sheer numerical advantage that casts extroverts in the leading role.

Gareth Cook of Scientific American points out that,

In our society, the ideal self is bold, gregarious, and comfortable in the spotlight. We like to think that we value individuality, but mostly we admire the type of individual who’s comfortable “putting himself out there.” Our schools, workplaces, and religious institutions are designed for extroverts. Introverts are to extroverts what American women were to men in the 1950s — second-class citizens with gigantic amounts of untapped talent.

This inherent bias in favor of extroverted behavior pervades all aspects of our culture, including the political and business realms. But as Cook explains, introverts have a great deal to offer. A study published by the National Bureau of Economic Research confirms it.

The study’s authors listened to conference calls, analyzing the linguistic patterns of 119 CEOs — 28 from tech firms and 91 from public firms. The initial findings suggest that reserved CEOs are connected, in some way, to a stronger bottom line.

Jennifer B. Kahnweiler, Ph.D. and author of The Introverted Leader reports in an article for Forbes that 40% of executives consider themselves to be introverted. That’s a pretty strong representation considering introverts only make up 25% of the population at large. Clearly, introverted leaders must be doing something right.

So what’s their secret to success?

We looked closely at 5 highly successful introverted leaders, seeking lessons and actionable advice that you can implement today.

 

Warren Buffett

Topping our list of impressive introverted leaders is the investment guru, billionaire, philanthropist Warren Buffett. Known as the “Oracle of Omaha,” Buffett is one of the world’s richest men and a respected financial leader.

Behind the legend and hype, Buffett’s introversion is an indelible part of who he is – presenting both strengths and challenges to his eventual rise to success. The most valuable of those strengths may very well be Buffet’s ability to comprehend the abstract. Andy Hinds, in his article “Warren Buffett: The World’s Richest Introvert,” shares:

As Buffett explains in the Bloomberg documentary, his success is partially due to making concrete sense of the abstract: “If you look at the market as buying pieces of businesses, you will be able to see when the market is wrong.”

By peering through the numbers to the underlying reality, Buffett has been able to fly in the face of conventional wisdom and consistently outperform the market.

A 2012 study by Randy Buckner, a Harvard psychologist, revealed that introverts consistently show a thicker concentration of gray matter than their extroverted counterparts in areas of the brain (the prefrontal cortex) that control decision-making and abstract thought. Buffett’s ability to master abstract concepts – like the stock market – is likely linked to his natural introversion.

In that sense, Buffett’s introversion served his career incredibly well. However, some of his introverted traits presented him with obstacles to overcome. Buffet shares in an interview,

I had the intellect for business, but not the persona… I had to learn to communicate with people better, particularly in groups. I just couldn’t go through life being terrified to speak in public.

Buffett tackled his problem head-on. He attended Dale Carnegie’s How to Win Friends and Influence People seminars. As Andy Hines explained it,

…he did what any methodical, analytical, and motivated introvert would do—researched the problem and studied his way out of it.

Today Warren Buffet is a well-known public figure who speaks confidently and comfortably in appearances on television and before large live audiences.

What You Can Do: Develop your public speaking skills. You can start by reading these 10 Public Speaking Tips from Quiet Revolution’s Susan Cain. Follow up by looking for public speaking courses near you.

 

J.K. Rowling

Introverts are known for happily spending time in their own inner world rather than interacting with the world around them. World-renowned author (and leader of Pottermore Ltd. and charitable organization Lumos) J.K. Rowling attributes her greatest creation – Harry Potter – to her willingness to spend time alone with her thoughts. Rowling explains that Harry was born while she was trapped on a delayed train:

I did not have a functioning pen with me, but I do think that this was probably a good thing. I simply sat and thought, for four (delayed train) hours, while all the details bubbled up in my brain, and this scrawny, black-haired, bespectacled boy who didn’t know he was a wizard became more and more real to me.

Creativity is often linked with introverts’ comfortable exploration of their deep inner thoughts. Adam McHugh of Quiet Revolution (a company that supports and mentors introverts in business) writes:

Creativity often seems to come from a deep connection with our inner world. Underneath the surface are sparks of imagination, waiting to ignite. Because we do our best work in solitude, creative introverts may be less reliant on established norms and more able to see and hear new things.

J.K. Rowling has an undeniably deep well of creativity. Perhaps she’s plumbed its depths so successfully because of her self-professed introversion. But, before Rowling’s Sorcerer’s Stone made her millions, her introversion presented her with an obstacle to overcome.

Between the first euphoric brainstorm on the train and actually publishing the first Harry Potter manuscript, a lot of life happened. Rowling lost her mother, moved to Portugal, and began (and ended) a marriage that left her with a daughter to raise on her own. All of this lead to a rather understandable state of depression.

But, Rowling’s introversion may have actually predisposed her to the depression she experienced at that time. Depression symptoms are more common among introverts than among extroverts or those who fall in the middle of the introvert/extrovert spectrum. This study links introversion with both social anxiety and depression.

So, how did Rowling power through?

She focused on her work. In her 2008 commencement address at Harvard University she shared:

Failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy into finishing the only work that mattered to me.

Rowling’s laser-like focus allowed her to persevere in the face of outside obstacles as well as overcome her own internal struggles. Her focus and work-ethic (coupled with her creativity) lead her to create some of the most cherished books of all time; and, in doing so, transform her life.

What You Can Do: When life gets you down, use your tremendous focus to work through the tough times. Devote your time and energy to a cause that matters to you.

 

Steve Wozniak

Apple Co-founder and introvert Steve Wozniak, like Rowling, understands the value of working alone. In his biography, iWoz: Computer Geek to Cult Icon he shares:

Most inventors and engineers I’ve met are like me – they’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists.  And artists work best alone where they can control an invention’s design without a lot of other people designing it for marketing or some other committee. I don’t believe anything really revolutionary has been invented by committee. If you’re that rare engineer who’s an inventor and also an artist, I’m going to give you some advice that might be hard to take. That advice is: Work alone.

It’s much easier for an author (like Rowling) to say “I work alone”; because authors are solely responsible for writing their manuscripts. But, the world of business is widely accepted as a group sport. And, you’re going to have to interact with your co-workers at some point.

Wozniak was able to capitalize on his introverted strength of secluding himself and working alone. But, Apple, as the company we know today, would not exist if Wozniak had truly worked alone. He may have done his inventing in seclusion, but he founded Apple with Steve Jobs – an extrovert.

Wozniak had the self-awareness (another trait introverts commonly excel at) to realize that he would be well served by partnering with someone who possessed strengths to balance his own weaknesses. Partnering with Jobs enabled Wozniak to lead vicariously and jointly through Jobs’ more public presence.

Forbes’ Zoe Goodacre writes:

Business is about balance. It’s about ensuring the contribution of everyone with something to give is maximized. Introverts are as important to your business as extroverts. And partnerships are better than lone ventures—for everyone involved.

Wozniak and Jobs found a balance that worked for them  – and together they defined our technological age.

What You Can Do: Find a partner to balance your business weaknesses. Introverts work best in one-on-one interactions or in small groups. Working with a trusted partner who can be the yin to your yang will be more comfortable and efficient than trying to be something you’re not.

 

Barack Obama

The President of the United States is often called “Leader of the Free World.” Until recently, that man was Barack Obama… An introvert.

While President Obama was often criticized for acting superior or aloof (critiques that are often directed toward introverts), he was also known for his thoughtfulness and diplomacy. Columnist David Brooks was quoted as saying,

Being led by Barack Obama is like being trumpeted into battle by Miles Davis. He makes you want to sit down and discern.

Brooks also pointed out Obama’s ability to see problems from many vantage points, and a willingness to delegate – welcoming the contributions of others. Thoughtfulness, diplomacy, and empathy are all common traits of introverts. Marti Olsen Laney explains:

Many introverts see the bigger picture of how we are all interconnected, so they are concerned about how their actions affect others.

It’s hard to think of a role with a greater impact on others than the presidency of the United States. Obama’s introversion presented him with quite a number of skills that served his presidency well. But there is one aspect of the presidency that is in direct opposition to every introvert’s ability to thrive – the constant demand for attention.

Introversion is, at its most fundamental level, defined by the way the introvert’s energy is derived. While extroverts gain energy from social interactions, introverts expend energy on social interactions. They must spend time alone in order to recharge before they are able to socially engage again.

So how was President Obama able to navigate 8 years in the White House amidst constant political and social demands?

He built time into every day to work alone. Each evening after sharing dinner with his family at 6:30 pm, he would retire to his private office in the White House residence for 4-5 hours of work in solitude. This time was his window to recover from the day’s social demands and get caught up on work that required his full attention.

What You Can Do: Prioritize and schedule consistent time alone – to work or just replenish your energy. Solitude is necessary for both your mental health and your productivity! Don’t leave this important part of your day to chance. Put it on your calendar.

 

Bill Gates

Bill Gates, Microsoft co-founder and chair of the Bill and Melinda Gates Foundation (the world’s largest private charitable organization), is a household name. He led our world into the age of the home computer and continues to influence the world today through the Gates Foundations’ charitable work.

He is also an introvert.

Gates described his experience as an introverted business leader in ABC’sA Q&A Audience with Bill Gates.”  He succinctly addresses both the pros and cons of introversion as he has experienced them. Here’s how Gates recommends capitalizing on the strengths of an introvert:

If you’re clever you can learn to get the benefits of being an introvert, which might be, say, being willing to go off for a few days and think about a tough problem, read everything you can, push yourself very hard to think out on the edge of that area…

Gates is actually referencing more than one introvert strength – the willingness to spend time alone pondering a problem and introverts’ enjoyment of tackling complex, detailed problems. In Olsen Laney’s chapter on introverts in the workplace she confirms Gates’ analysis; pointing out that introverts are noted for their ability to tackle complex, detailed problems in the workplace and are content to work in solitude (preferably with no interruptions).

Gates goes on to point out where his introversion fell short as an entrepreneur:

Then, if you come up with something, if you want to hire people, get them excited, build a company around that idea, you better learn what extroverts do… and tap into both sets of skills in order to have a company that thrives both as in deep thinking and building teams and going out into the world to sell those ideas.

Gates acknowledges that building excitement and self-promotion are not the natural domain of the introvert. But, they are necessary to get a new business off the ground. Gates’ solution? Learn to imitate extroverted behavior so that you can be the cheerleader your great idea needs.

This is, of course, easier said than done. An person is an introvert as the result of their brain chemistry and physical neural pathways. This is not something that you can completely change; but, an introvert can learn adaptive behaviors. Check out these 7 Tips on How to Love Networking by Susan Cain of Quiet Revolution.

What You Can Do: Learn to network effectively. Brilliant business ideas can’t thrive unless you can share them with the world. 

They say still waters run deep. This is certainly true of the five introverted leaders we’ve visited today. And, we’ve only skimmed the surface of the things we can learn from them – and other introverted leaders. But they’ve given us plenty to ponder and plenty to do.

Let’s recap:

  • Develop your public speaking skills.
  • Focus on meaningful work to power through tough times.
  • Work with a partner who balances your business weaknesses.
  • Schedule your quiet time to recharge every day.
  • Strengthen your networking skills.

Meet me back here once you’ve mastered these techniques. But for now, I’m heading out. I need some alone time.

 

For more about creating and leading a successful business, check out our latest ebook written by CEO and founder Ross Kimbarovsky entitled Stand Out: An Entrepreneur’s Guide to Starting, Growing, and Managing a Successful Business.

 

 

Twitter Link Roundup #302 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

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Einstein. Leonardo. Curie. The earth is occasionally graced with a mind so brilliant, all the rest of us can do is appreciate their unparalleled gifts to the world. Science offers us clues as to how a genius is born, but the truth is, we still don’t completely understand how those extraordinary brains were created. National Geographic explores how those trailblazers came to be in a fascinating look into the brightest minds the world has ever known. One promising bit for the less fantastically gifted among us: it’s not just what you’re born with – it’s how you nurture your talents, too. So break out that guitar, crack open your book of advanced differential equations, start practicing making a souffle, and bring out the genius inside you.

Now, we hope you enjoy another great set of links and articles that we shared with you over the past week on our crowdSPRING Twitter account (and on Ross’s Twitter account). We regularly share our favorite posts on entrepreneurship, small business, marketing, logo design, web design, startups, leadership, social media, marketing, economics and other interesting stuff! Enjoy!

smallbusinessblog

startupsblog

socialmediablog

logodesignblog

 

mobiledesignblog

otherblog

6 Ways User Interface and User Experience Design Can Help Your Business

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A smooth, visually appealing experience with your business’s website or mobile app is an important element in creating happy, loyal customers.

Big businesses may have an advantage because of their existing brand awareness and their larger marketing budgets, but that doesn’t mean small businesses and startups can’t compete with them. In some ways, smaller companies have an unfair advantage when it comes to design because their sites and apps don’t have to be so bloated.

Provide your customers with a straightforward, intuitive, attractive experience on your website, and they’ll be happy to become repeat customers.

A website or app’s ability to bring in repeat business relies on whether people understand and appreciate it. “Am I getting value from this? Is it user-friendly? Is it fun?” These questions form the basis of a prospective customer’s decision as to whether they will become regular users of that site or app, or will never come back.

That’s where User Experience (UX) and User Interface (UI) design come into play.

User Experience is the way a person interacts with and uses a product, system or service. User Interface is closer to what we consider visual design. If you think of UI design as the tool you consume a bowl of cereal with – a spoon – UX design is the overall experience of pouring the cereal into a bowl and using your well-designed spoon to eat it.

You can create a web and app experience that is useful, pleasing, and impactful – but you have to understand how UX and UI can help you and optimize each to improve the experience for your customers and prospects.

Rahul Varshney, Co-creator of Foster.fm says:

User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.

Knowing the difference between UX and UI design and how to best use each creates a significant competitive advantage for your business, and just like good customer service, is thoughtful, effective, and hugely impactful on the lasting success of your brand.

UX design

According to Time News, 55% of web users spend fewer than 15 seconds on a website. This means that you have 15 seconds to get a person’s attention, clearly demonstrate the services you offer, and illustrate why your company is worth their time.

In fact, as we’ve previously pointed out:

the attention span of a human adult, according to BBC News, is 9 seconds (the Associated Press reports that in 2012, the average attention span for a human was 8 seconds). Nearly one fifth of all page views in 2012 lasted fewer than four seconds. And to add fuel to the fire, people read only approximately half of the words on a web page that has fewer than 111 words (and only 28% of the words on a web page that has more than 593 words).

Because you have a small window of opportunity to reach your customers, you have to capitalize on any chance you have to shape their experience into a great one. That’s where User Experience design (UX) comes into play.

User Experience is “the overall experience [a person has] using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.”

Good businesses and good user experiences share some of the same core principles: be useful, be usable, and be enjoyable. This means that you’re already familiar with what to consider when building the UX end of your digital experience.

Be useful

In one study, 51% of people thought a useful element often missing from websites was thorough contact information.

Solving people’s problems and meeting their needs are the bread and butter of your small business. Your website or app should do the same. Figuring out what to build (or what to fix) means understanding your customer’s problems, and the only way to really do this effectively is to talk to them directly:

  • Offer them a short post-sale survey on your existing site,
  • Hand out in-store questionnaires, or
  • Talk to your customer service or tech support team, as they are often the first line of contact for your customers.

Find the most common issues and questions that people have, and then address those.

You can also set up social media keyword alerts to “listen in” on what customers and prospects are saying about your company or products. There’s nothing like hearing what customers say to other people about your business to give you a direction or a focus point.

Be usable

UserTesting.com is one of many sites that make testing the usability of your products easier

It’s important to make sure you are organizing your site and its flow of information properly. Having a well organized, easy to use, and appealing website better engages your customers, which ultimately increases your conversion rate. That means more business for you! Make your product’s usability top notch, and you’ll be sure to create a significant impact on your bottom line.

Usability is how well a product or service works. To know if you’re on the right track for good usability, try to answer the following questions positively about your site or app:

  • How easy is it to learn?
  • How effective is it?
  • Can customers easily remember how to use it?
  • How does it handle things if something goes wrong?
  • How satisfying is it to use?

How can you be sure that your product is usable? Test it with your customers. Get them to use the product while talking through what they find easy and challenging.

You can also hire consultants who specialize in usability testing or use dedicated sites like usertesting.com, trymyui.com, or userzoom.com to gather feedback.

Be enjoyable

Slack uses humor and surprise to make what would normally be a boring experience (like waiting for an app to launch) into something fun and delightful.

Author Arthur C. Clarke once said, “Any sufficiently advanced technology is indistinguishable from magic.” Adding that magic by creating an enjoyable experience is what elevates a product from being adequate to something truly great. Products that make us smile will keep us coming back for more, and by adding that little something extra you can make using your design a memorable one.

Photojojo incorporates whimsical elements like this subscribe button to inject some personality into their website.

Photojojo is “the most fun photography gear store on the web.” Their website is full of fun little flourishes, from the whimsical “subscribe” button for their newsletter (the self-proclaimed “best newsletter you’ll read all week”), right down to the jaunty animations they’ve added to some of their product images. The site is still very usable and clean, but the humor and playfulness of Photojojo’s brand come through clearly.

Anticipating your customer’s needs is another excellent way of adding delight to your products.

Amazon has made anticipating its customers’ needs an art. In addition to its uncannily useful “customers who bought this also bought” suggestions, Amazon thoughtfully resurfaces items you’ve looked at in the past and makes it very easy to come back where you left off, no matter what device you were on.

Delightful User Experience design gives life to your product. It creates an opportunity to express the personality of your brand through the use of humor, animation, thoughtfulness, and personalized experiences.

UI Design

If User Experience design is all about how something is used, User Interface (UI) design is the method that makes that experience possible. It’s the graphic design that pulls your eye through a magazine article, the controls that make it easy to apply filters to your photos in Instagram, or the toolbar in your email client that gives you quick access to replying, forwarding, and composing an email.

Effective UI design should not only be beautiful and elegant, it should also be simple, consistent, and timeless.

Be as simple as necessary

Medium’s layout is very clean and simple, making the words on the page the primary element.

Jonathan Ive, Chief Design Officer at Apple, is a huge advocate for simplicity in design. He says:

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

Creating an effective interface for your product means stripping away unnecessary elements. You don’t want to throw roadblocks in front of your customers that prevent them from achieving their goals (like buying a product, asking for more information, or registering for an account).

Google research found that people consistently rated simple websites as more beautiful than visually complex ones. Another study from Harvard and the Universities of Maryland and Colorado found similar results: the more visually complex a website was, the lower its visual appeal. The bottom line? The simpler the design, the better.

Simple, clean designs have a number of other benefits, as well.

  • They have fewer distractions.
  • They help make the information you want to present easier to access.
  • They are easier to learn and navigate.
  • They are often easier to develop and load faster.

Be consistent

Netflix maintains a very consistent design and tone across all of their apps.

Creating a consistent UI will make your product easier to use and more visually appealing. Consistent designs are less frustrating, less confusing, and save time for everyone.

Using the same colors and designs for interface items like buttons and links makes it easier for people to learn your product. You can also use your company’s existing color palette or official font, further solidifying your brand.

This is where creating a style or branding guide can really help. Create a strong visual hierarchy that makes important things larger than less important ones. Use the same spacing and margins for layouts. Ensure there is visual and aesthetic consistency between all of your products to give your customers a unified experience that is distinctly your brand’s.

Aim for timelessness

UI design, like all design, goes through cycles and fads – what was popular five years ago might look out of place now. A well-known example is the evolution of the UI for Apple’s iPhone.

In 2007, to help users learn how to use its new gesture-based interface, Apple took cues from the real world: the Contacts app looked like a real address book, buttons looked three-dimensional and realistic, and apps like the notes and compass apps looked similar to their real world counterparts.

But with 2013’s release of iOS 7, Apple completely overhauled the interface, getting rid of these real world cues for a flat, sparse looking design. Overnight, apps that used real world visual cues went from fitting in with the operating system to looking dated.

Websites imitating the iPhone’s look and feel not only looked out of date, they also looked out of place on mobile devices running different operating systems.

It’s important that your products look current and modern, but try to make sure any design elements you use are as time-tested as possible. That way, you can avoid having to update once the trends inevitably move on.

Why is this important?

Repeat studies show that good design matters:

  • One study found the overall aesthetics of a website contributed 75% to its credibility.
  • Another found that 94% of first impressions are design-related.
  • A third found a whopping 88% of online consumers would be less likely to return to a website after a bad experience.

Investing in your design is clearly very important. In 1973, IBM founder Thomas Watson Jr. famously said,

We are convinced that good design can materially help make a good product reach its full potential. Good design is good business.

The culture-shifting successes of design-oriented businesses like Apple, Starbucks, and Target prove him right. All of these companies not only have robust design cultures – they also invest heavily in User Experience and Interface design.

UX and UI design are integral parts of your brand’s online presence. Having thoughtful, accessible design in both your visual and experiential identity will help your company compete in the increasingly online-oriented business world.

Knowing the difference between UX and UI is a great start. Knowing how to employ them to your greatest advantage is what will really set you apart, and the talented web and mobile app designers at crowdSPRING can help you do exactly that.

If you’re ready to invest in your website or app’s design, crowdSPRING can help you get started. Engage with crowdSPRING’s community of over 200,000 designers who can work with you to move your company’s design to the next level for as little as $299.

The Business Owner’s Guide to Creating a Unique Logo

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Everyone wants a great logo design that is memorable, recognizable, and reflective of their brand. But often, people forget that their logo has to be unique too.

Sure, the Apple logo is iconic and instantly recognizable. But when companies want a logo that looks just like the Apple logo, they misunderstand the goal of effective branding.

Even though Apple’s logo is well designed and praised by designers everywhere, copying that logo would not only expose the business to a lawsuit, but also would fail to differentiate in the marketplace.

That’s one reason why you should never buy a premade template logo design at one of these so-called “logo stores”.

Instead of copying or mimicking famous logos, the best designers look to create a unique brand. The breakthrough designs they create often come from the deeper meanings they find within the company, which is the reason why so many companies have logo origin stories or hidden meanings.

The secret is to uncover that deeper or hidden meaning before designing the logo. A unique logo design will stem organically from whatever makes your company unique.

We’ll give you some actionable tips below to help you find a unique logo for your business. But first, let’s look at three popular, existing logos (Starbucks, Sony VAIO and Baskin Robbins) to see how they incorporated their company’s story into the logo design.

Starbucks

The original Starbucks logo started out as a brown, more “scandalous” version of its current logo. Initially, the company’s logo included an unclothed siren (double-tailed mermaid), as inspired by history, according to Starbucks writer Steve M:

There was a lot of poring over old marine books going on. Suddenly, there she was: a 16th-century Norse woodcut of a twin-tailed mermaid, or siren.

In the logo, the siren was placed in a brown circle with the Starbucks original name, “Starbucks Coffee, Tea, and Spices”. According to Greek mythology, sirens were seductive, and a popular image among churches in Medieval Northern Europe. The idea was that the siren would symbolize the seductive nature of coffee and Seattle’s seaport ties (the original source of Starbucks coffee).

A few years later, Howard Schultz acquired the company and set out to modernize the logo. Several iterations of the logo later, the siren was simplified, the name was removed, and the logo looks a lot cleaner. But the charm and the story didn’t change, which contributes to the widespread success and fame of the logo.

Sony VAIO

When Sony sought out to make their Sony Vaio logo, they looked at how Sony was transitioning into the future with the help of new technology. Originally a TV company, Sony Vaio gave Sony the chance to move towards digital products, and the logo is a reflection of that.

The “v” and the “a” in the logo make up an analog wave, which is an older form of transmitting images and sound (think: TV antennas, radios, etc.). But the second half of the word, the “i” and the “o” look like a 1 and a 0, the two numbers that make up binary code. The binary code makes up digital waves, which have helped make signals transmit faster, higher quality, and overall more advanced data.

Just like Starbucks didn’t set a goal to create the next great coffee logo, Sony didn’t decide to create the next best tech logo. They created a great logo by following their company’s history.

Baskin Robbins

Our third favorite logo origin story is the evolution of the Baskin Robbins logo. Originally an innovative merger of two ice cream parlors, Baskin Robbins changed the ice cream business by offering 31 unique flavors. Customers could identify them by that number, as well as by the small pink spoons given out when taste-testing (another ice cream trend they helped start).

Initially, the Baskin Robbins logo bore the company’s name in blue with the number 31 in the middle of it all.

Several years later, Baskin Robbins decided to take a leap of faith and redesign their logo in order to create something more unique. While the old logo was to the point, plenty of other ice cream shops had their name as the logo. So instead, Baskin Robbins opted to combine the number 31 into the initials of their company name.

This change made the logo more unique because it took a smarter approach to logo design, putting the main goal of the company front and center without pushing too hard.

It’s clear that companies who have focused on creating unique logos have been more successful in increasing logo recognition, recall, and branding. But how can you create a unique logo that accurately represents your brand?

First, work with a talented logo designer. Find a local freelance designer or consider posting your custom logo design project on crowdSPRING – more than 204,000 talented designers from 195 countries work on crowdSPRING.

When you work with a logo designer, knowing the process of creating a great, one-of-a-kind logo is important. If you know the process, you can better communicate what you need, and more effectively evaluate whether or not the logo is truly unique and right for your company. We’ll take the guesswork out of that process for you by sharing the 5 key steps to creating a unique logo.

1. Choose the right inspiration.

The details are not the details. They make the design.
-Charles Eames

The inspiration for a logo can come from a number of places: nature, experiences, other logos, the list is never ending. But the best, most original logos draw inspiration from what the company does or values. Whatever makes your company unique and stand out from competitors will also make your logo unique. Be sure to let your designer(s) know what makes your company unique – they’re not mind-readers.

For example, take a look at how beer brewers approach logo design.

2. Understand your audience.

If you’re a law firm servicing mostly Fortune 500 companies, a logo using a handwritten font and an emoji-like icon is probably not the best choice. While you still want to strive for a unique, out of the box logo, your clients still need your logo to convey professionalism and deep knowledge. Understanding the age, location, personality, and even habits of your audience can give you (and your designer) important guidelines to use when designing the logo.

One way you can learn more about your potential customers is to pay attention to big companies. There are many important lessons big Brands can teach small businesses and startups. We talk about some of these lessons in the video below.

3. Be open to all ideas.

Although you sometimes know exactly what you want, keep an open mind. Like most companies, you will probably go through several iterations of a logo. Just like we learned from Starbucks, Sony, Baskin Robbins, and so many more companies, sticking with the original idea and not taking a risk can hurt even more than having a plan.

4. Know where your logo will go.

Is your logo going to be printed on paper? Business cards? Billboards? Physical products? Today, there are a lot of mediums and sizes and our logos have to perform well accross all mediums. Therefore it’s important to consider where and how your logo will be displayed so that you can specify colors and file formats (we take care of file formats in projects on crowdSPRING by making sure you receive vectorized logo designs that will be useful in any medium).

We discuss this and other tips in our Small Business Guide to Creating a Perfect Logo video:

5. Trust your designer.

At the end of the day, you chose to work with a designer for a reason. They have more knowledge and expertise about design than you do, and you should trust your designer to make good judgments about your logo. Once you’ve done your job explaining your company and concept ideas, let your designer do their job. Micromanaging logo design never results in what you actually want, so don’t let your tendency to control get in the way of your logo goals.

Now you have the knowledge you need to work with a designer to create a custom, unique logo. Instead of asking for the next Apple logo, you’ll be able to communicate effectively with your designer and in return get a memorable, recognizable logo. Who knows, it might even become as well known as Apple’s.

Are you ready to work with a designer to create your unique logo? Work with thousands of professional designers to create a logo that you and your customers will love. Post a logo project today to get started!

Fresh from the SPRING: radunicolae

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When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize a gem submitted in this logo project:

 

The challenge of this project was to create a tough steely logo for a  tough steely video game. Mission accomplished.

Let us start the slow clap for radunicolae. Check out more great work on radunicolae’s profile page.

Nicely done, radunicolae, nicely done!

How Self Discipline Can Unlock Your Business Success

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Do you want to start your own successful small business? Or grow your existing business? Maybe you have no interest in owning and running a business, but want to be more productive at work?

“I could do that,” you think to yourself.

So, why haven’t you?

To accomplish any of these things you’ll need self-discipline. As the late business philosopher and guru Jim Rohn said,

Discipline is the bridge between goals and accomplishment.

Merriam-Webster defines self-discipline as:

 the ability to make yourself do things that should be done

It sounds so simple. But before you stop reading and think you already know what you need to do, we bet there are a few tips and tricks that you probably haven’t seen when it comes to self-discipline. Worth a few more minutes of your time?

Paradoxically, living with self-discipline is not as easy as it sounds. And yet, it’s vitally important to your success. Author, business coach and consultant, Dan S. Kennedy asserts,

In the entrepreneurial environment, there’s a lot to be said just for showing up on time, ready to work. The meeting of deadlines and commitments alone causes a person to stand out from the crowd like an alien space ship parked in an Iowa cornfield. The ability to get things done and done right the first time will magnetically attract incredible contacts, opportunities and resources to you. All of this is a matter of self-discipline.

Self-discipline has the power to transform your life for the better. Imagine how much you would accomplish if you completed every task you set out to do; or if you established healthy, productive habits and actually followed through. Self-discipline very well may be the key to unlocking your untapped potential.

If you’re tired of “what ifs” and ready to do what it takes to reach your goals, check out these 9 tips for strengthening your self-discipline.

1. Change Your Perception of Willpower

2. Acknowledge Your Weaknesses

3. Leverage Goals to Counter Temptations

4. Take it One Step at a Time

5. Prioritize

6. Show Yourself Compassion

7. Lean into Discomfort

8. Stay Focused

9. Cultivate Your Internal Resources with Self-Care

 

1. Change Your Perception of Willpower

Our very first, possibly most important, tip for increasing your self-discipline is to not give up before you even begin. So many people claim that they have no willpower. And in so doing, they absolve themselves of the responsibility of behaving as though they have willpower, so they don’t even try.

In psychology circles, this is known as a self-fulfilling prophecy. Good Therapy, a therapy advocacy group, explains:

A self-fulfilling prophecy can be directed at oneself, another person, a group, or even inanimate objects. Our thoughts can dramatically alter our behavior. Our behavior, in turn, can affect the likelihood of getting things we want, the frequency with which we engage in self-destructive activities, and our ability to make good decisions.

The fact is that willpower is not something that you either have or don’t have. It may come more naturally to some, but it is a behavior that can be practiced and learned – if you’re so inclined.

The results of this study by Stanford University “highlight the critical role of beliefs about willpower in self-control performance.” The study reports:

Although people induced to hold a limited resource theory and a nonlimited theory of willpower found an initial demanding task equally fatiguing, only for those with the limited resource theory did the extent to which they found the task fatiguing predict worse performance on the next self-control task.

In other words, the participants who thought they had limited willpower performed more poorly on tasks of self-control than those who believed that willpower was an endless resource after performing the same initial activity. This research supports the idea that our perception of our willpower shapes our execution of tasks requiring willpower.

Those who believed that they had willpower, had more self-control. So, stop making the excuse that you have no willpower. You do. If you believe you do.

So, stop making the excuse that you have no willpower. You do. If you believe you do.

 

2. Acknowledge Your Weaknesses

Image courtesy of Security Awareness App

At some point, behaving with self-discipline inevitably means resisting the temptation to do something more fun than that responsible task on your to-do list. So, if you know that you’ll need to occasionally resist temptation, it’s a good idea to know where temptation lies.

What are your weaknesses? What activities, foods and material things tempt you into behaving in ways that are counter to your productivity, efficiency or well-being? The first step to defeat such weaknesses is to identify the things that regularly derail your good intentions.

As Peter Bregman of the Harvard Business Review points out:

Changing a habit doesn’t have to take long, but it’s hard. Really hard. But when it comes to counterproductive habits… turning our knee-jerk reactions into something healthier and more productive is essential. The first step is to be aware of your reactions. You can’t change something if you don’t realize you’re doing it.

Knowing your weaknesses so you can effectively navigate them requires self-awareness – the first of the four pillars of emotional intelligence. As we wrote in “How Emotional Intelligence Can Make You a Better Leader,”

Self-awareness also gives you a better perspective to identify the traits that serve you well and the traits that don’t serve you at all. You can modify your behavior for the better if you can identify your own bad habits and catch yourself when you’re doing them.

One bad habit that impacts nearly everyone is the noisy world of notifications. As we wrote previously:

On an average day, people check their phones over 150 times between 6:00 am and 10 pm. And that’s just their phones!

In fact, science proves that notifications are mostly bad for us. According to a study from the Journal of Experimental Psychology, interruptions as short as two seconds long are enough to double the number of errors made in a task. Such brief interruptions were found to be extremely disruptive because they broke the flow of the task by diverting attention, making it difficult for participants of the study to properly focus on the task at hand.

To compensate for the problems caused by notifications, we pretend to multitask, trying to assess reminders about future events or answer questions, while still completing our work. This too often becomes counterproductive (not to mention, error-prone). Multitasking costs the economy $450 billion dollars annually because this loss of productivity often increases stress and creates a cycle of disruption.

Before you can delete that bookmark for a site that has photos of cute kittens, check the new email or text message you just received, or plan a new route home that takes you past the gym instead of the Starbucks, you need to acknowledge that kittens, notifications, and Starbucks are your weak spots. But, once they’re on your radar, you’re in control. You can prioritize more disciplined, responsible choices.

 

3. Leverage Goals to Counter Temptations

It’s all well and good to scope out the potholes in the road ahead; but, if you don’t want to hit them, you should probably swerve.  Set SMART goals to help you outsmart the bad habits that usually undermine you.

SMART stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

Setting goals that meet these criteria will set you up for success and are more likely to deliver real results. Here’s how it might look in practice… You know that you tend to get bogged down answering emails from co-workers who always come to you for answers they could find themselves. You lose track of time and your own to-do list suffers.

In this scenario, your SMART goal for busting the email habit might look like this:

I will complete one task on my to-do list before I spend 20 minutes responding to emails. Repeat as necessary.

This goal is specific (1 to-do item/ 20 min of emails), easy to measure (if you can count to 20, that is), attainable (adjust the terms as needed to make your goals work for you), relevant (specifically addresses your challenge – reprioritizing your tasks over co-worker email), and timely (this goal can be repeated multiple times a day, reinforcing a success feedback loop).

Strategically couple SMART goals with your biggest willpower busters and you’ll see your productivity soar.

 

4. Take it One Step at a Time

It’s easy to become overwhelmed if a goal is too large; so overwhelmed, in fact, that you give up. So, for larger goals, break them down into smaller, more easily manageable pieces.

Deep Patel, author of A Paperboy’s Fable: The 11 Principles of Success, shares:

Acquiring self-discipline and working to instill a new habit can feel daunting at first, especially if you focus on the entire task at hand. To avoid feeling intimidated, keep it simple. Break your goal into small, doable steps. Instead of trying to change everything at once, focus on doing one thing consistently and master self-discipline with that goal in mind.

This will help you avoid becoming discouraged when trying to establish a new practice of self-discipline. After all, you’re probably giving up some things that you really enjoy in exchange for your new productivity superpower. So, set yourself up for success by tackling larger goals with an action plan.

Action plans are structured lists or spreadsheets that outline exactly what needs to be done, by whom, and when. Use these free action plan templates from Smart Sheet to break your goals into smaller, actionable steps. Then obliterate that goal – one small step at a time.

 

5. Prioritize

Self-discipline is about self-control. It’s also about making good decisions.

Self-discipline is choosing to tackle that project that you’ve been dreading instead of drinking three more cups of coffee while stalking your new crush on Facebook.

So how do we make our choices wisely? We prioritize.

Time Management Guide explains:

Prioritizing is about making choices of what to do and what not to do. To prioritize effectively you need to be able to recognize what is important…

The important, or high priority, tasks are the tasks that help us achieve our long-term goals or can have other meaningful and significant long-term consequences.

But, what is the most efficient strategy for prioritizing your tasks? Obviously, projects with deadlines move up the priority chain as the deadline moves closer. And, tasks that need to be completed so that other teammates can do their part should be rated fairly high as well. But, what about everything else?

Psychologist and Entrepreneur contributor Sherrie Campbell recommends:

As you plan your day discipline yourself to accomplish the tasks which require the most effort and discipline from you. Get your big stressors out of the way. When you accomplish your more stressful tasks first, not only will you begin to do this with more consistency, but you will be less stressed throughout the rest of your day, allowing you to be more productive on your other, less important activities. In this way, you learn to turn a mess to greatness.

This “save the best for last” mentality can be a great motivator. Knocking out the biggest, ugliest tasks first makes the rest of your day more enjoyable. So, not only will you be more productive, you’ll also reward yourself with a more relaxing afternoon.

 

6. Show Yourself Compassion

During your journey to increased self-discipline, there are bound to be some setbacks. You are, after all, only human.

Setbacks are inevitable, but they’re not an indicator of failure. Your reactions to setbacks (and successes) are far more important than the setbacks and successes themselves.

Don’t let your first setback (or second or third or fourth) derail your efforts. Reacting harshly and with judgment – or giving up altogether – will not serve you well. Mindfulness coach and Harvard Business Review contributor Christopher Germer advises that self-compassion may be needed to recover from a failure.

What does it take to rescue yourself and begin to address the situation effectively? You need to treat yourself with the same kindness and support that you’d provide for a friend.

There is a substantial and growing body of research that shows that self-compassion is closely associated with emotional resilience, including the ability to soothe ourselves, recognize our mistakes, learn from them, and motivate ourselves to succeed.

Instead of spiraling into a self-defeating, negative frame of mind, accept slip-ups as the inevitable part of the process that they are. Then forgive yourself and move on… grateful for the lesson you’ve learned.

And, don’t forget about your successes, either. Establishing a new habit of self-discipline takes effort.  A great way to stay motivated is to embrace your victories. As we pointed out in our article about preventing burn-out,

 Focusing on your successes reminds you that your work really does make an impact, leading you to embrace the meaning behind your efforts.

You’re trying to gain self-discipline in the hopes that you’ll achieve more of these victories. So, don’t forget to reward yourself for actually accomplishing what you set out to do! Rewards provide meaning and make the effort worth it. Psychologists at the University of Tasmania share:

When we get a reward, special pathways in our brain become activated. Not only does this feel good, but the activation also leads us to seek out more rewarding stimuli.

Physiologically, rewards motivate you to repeat the behaviors that lead you to receive that reward. This is a great tool to exploit when trying to develop a new habit – like, say, acting with self-discipline.

 

7. Lean into Discomfort

Creating new habits means breaking old ones. This will inevitably feel weird, strange, uncomfortable…

And that’s okay.

Feeling weird is part of the process of growth. If it feels uncomfortable, you’re stretching yourself enough to create meaningful change. Forbes article “5 Proven Methods for Gaining Self Discipline” reports:

Charles Duhigg, author of The Power of Habit, explains that habit behaviors are traced to a part of the brain called the basal ganglia – a portion of the brain associated with emotions, patterns, and memories. Decisions, on the other hand, are made in the prefrontal cortex, a completely different area. When a behavior becomes habit, we stop using our decision-making skills and instead function on auto-pilot. Therefore, breaking a bad habit and building a new habit not only requires us to make active decisions, it will feel wrong. Your brain will resist the change in favor of what it has been programmed to do. The solution? Embrace the wrong. Acknowledge that it will take a while for your new regime to feel right or good or natural.

Mentally prepare yourself for the weirdness and the discomfort.  And remind yourself that it’s okay. You’ve got this.

 

8. Stay Focused

True self-discipline isn’t a goal to check off your to-do list and then move on with your life. It’s a life-long practice. This means that you’ll need to stay focused to maintain the habit.

Keeping your eye on the prize – which will evolve over time – strengthens your motivation and resolve. Sherrie Campbell, in her article “8 Ways to Create the Discipline Habit,” recommends:

Review your goals each morning before you start your day, or set and review your goals for the next day before you go to sleep….visualize on what you want to achieve in the short and long term. This will help you to set the most important goals on your list for the next day. As you visualize, see yourself achieving your goals and imagine the feelings of success which will come along with this. In this way you start your day in a productive and positive mindset.

Conducting a daily mental review of your goals is a great practice to follow. And, if you want to take it one step further, create a vision board. Vision boards are collages of images and text that remind you of your goals.

If you (like many of us) learn by doing, the act of creating a vision board will help to cement your goals in your brain. And, if you’re a visual learner, seeing images that resonate with and inspire you will help you maintain focus over the long haul.  As your goals evolve, create new vision boards to reflect your new reality.

Whatever method you choose to maintain focus, make sure to take regular stock over time to assess where you are and where you’re headed.

 

9. Cultivate Your Internal Resources with Self-Care

Humans require food and water to function. But, they require much more than that to thrive. If you want to step up your self-discipline game, plan to give yourself the resources you need to succeed.

Self-care is the practice of checking in with yourself to determine which of your resources are depleted and then acting to replenish them. Are you tired? You’ll need some rest. Are you hungry? Time for a healthy snack.

And, don’t let anyone tell you that self-care is selfish. As this LifeHacker article is so aptly titled:

Self-care is not a reward. It’s a part of the process.

It’s essential to meet your most basic biological needs if you want to have the resources to be more self-disciplined. Self-care includes, and extends beyond, those basic needs.  Remember to refresh your mental and emotional resources as well.

Spend some time with friends or loved ones. Spend some time alone. Cultivate a meditation practice. Hit the gym. There is no one-size-fits-all solution for self-care. Your self-care practice should be tailored to meet your self-care needs.

A car will not go, let alone perform at its best, without fuel. And neither will you. Practicing self-care is a necessity to achieving self-discipline. The alternative – well, it’s not pretty.

As we shared in our article “Wellness Tips from Successful Entrepreneurs and Health Experts,”

…entrepreneurs are people. You are a person. And you deserve to take care of yourself, even in the midst of working or running a business. Not only that, if you’re not feeling your best your work will suffer. And as an entrepreneur, if your work suffers, so does your business.

A self-disciplined you is a more successful you. Possibly even a happier you. Research has shown that people with highly developed self-discipline avoid situations that cause them distress or temptation, essentially setting themselves up for success. This leads to less conflict and fewer negative emotions.

Productivity, happiness, success… Self-discipline offers so many benefits. You just have to do it.

 

For more about creating and leading a successful business, check out our ebook written by CEO and founder Ross Kimbarovsky entitled Stand Out: An Entrepreneur’s Guide to Starting, Growing, and Managing a Successful Business.

 

 

Twitter Link Roundup #303 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

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Growing up, my parents always taught me that showing initiative is one of the best ways to achieve success – at work, or in any area of your life. Understanding that you have to take a risk – ask questions, make a recommendation, pitch an idea – is the first step in becoming someone that influences their surroundings, and doesn’t simply sit back in the safe zone watching things happen. If you’re looking to further your goals and extend your reach in your life, start practicing being more proactive by engaging with the world around you. Start initiating change, and watch as the world starts changing with you.

Need some tips on how to promote initiative in your work environment? Check out Jean Hsu’s recent piece on it for some great insights and tips on how to bring out the best in you and your employees.

Now, we hope you enjoy another great set of links and articles that we shared with you over the past week on our crowdSPRING Twitter account (and on Ross’s Twitter account). We regularly share our favorite posts on entrepreneurship, small business, marketing, logo design, web design, startups, leadership, social media, marketing, economics and other interesting stuff! Enjoy!

smallbusinessblog

startupsblog

socialmediablog

designblog

logodesignblog

mobiledesignblog

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10 Best Cities in the United States for Startups and Entrepreneurs

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Silicon Valley has dominated the U.S. startup ecosystem for many decades. Despite repeated efforts, only a few cities outside the Valley (New York and Boston) have historically had the critical mix of funding, network, and talent to fuel vibrant startup centers.

But this is becoming less true today, as more and more entrepreneurs find their way across the U.S. There are now many metro areas with growing infrastructure and increasingly skilled work forces that can support tech startups. The good news is that these new metro centers are significantly less expensive than Silicon Valley or the East Coast. 

Let’s take a look at some of the best places (outside of Silicon Valley and the East Coast), to build your startup.

 

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Austin

The Texas capital recently was named the #1 place in America to start a business by CNBC. According to the 2016 Kauffman Growth Entrepreneurship Index, Austin grew its startups faster than every city except Washington, D.C., with their startups growing by 81.2 percent.

In large part due to the University of Texas at Austin and other universities’ influence, Austin is known for having an educated workforce. Employers and people interested in growth industries are drawn to the youthful, smart energy that flourishes there.

William Hurley, co-founder of Honest Dollar, an Austin-based provider of retirement plans to small businesses, says creative talent is abundant:

It’s got the music, the university scene, the hippies and the rule-breakers…. It’s very easy to hire people who want to push the limits. It’s an incredibly innovative city.

Many small-business owners, who often pay taxes at the individual level, appreciate the fact the state has no personal income tax. The state also has a corporate tax rate of zero. Combined, these factors point to available money for business owners to invest in their ventures.

The overall culture in Austin is renowned for its supportiveness of the small business community. The celebration for its unique culture and flourishing business community is very appealing, and many new startups are flocking to the city to embrace it as their own.

Boulder

Boulder may be known for its eccentric, diverse population, but that reputation belies its true nature as an entrepreneurial powerhouse. In 2015 Nerdwallet.com chose it as one of the best places to start a business, as well as the #1 city for female entrepreneurs, and for good reason: It’s an affluent urban center and was ranked as one of the top 20 most productive metro areas in terms of GDP.

A number of high profile companies call Boulder home, including herbal tea leader Celestial Seasoning, Ball Aerospace, and respected startup accelerator Techstars. Boulder’s entrepreneurial system is bolstered by a number of local venture capital firms, including Foundry Group.

With its concentrated mix of start-ups, established businesses, and venture capital, Boulder has all of the elements to fuel sustainable economic growth. Foundry Group’s founder Brad Feld noted:

Entrepreneurs here use a ‘give before you get’ mentality. We are willing to help anyone without an expectation of what we are going to get back in the short term. This creates a powerful long-term dynamic.

Boulder is an entrepreneurial force of nature. In 2010, the city had six times more high-tech startups per capita than the nation’s average. Its dynamic culture encourages Boulder’s prosperous economy, draws people in, and provides them with excellent motivation to stay.

Miami

Don’t let the sand, sun, and tourism of the South Beach distract you from Miami’s reputation as a great place for new businesses. The Kauffman Index recently named Miami the second most entrepreneurial city in the U.S., with the country’s highest startup density, 247.6 startups per 100,000 people.

The city isn’t just the home of new business. Large companies like Google, Twitter, Facebook, and Apple have offices there, as well as 139 companies on the Inc. 5000 list of fastest growing private companies.

Miami’s close ties with Latin America has bolstered its appeal. Laura González-Estéfani, Director of Partnerships & Mobile LatAm for Facebook, says:

There is talent, there is support from the institutions and private initiatives that are focused on boosting innovation, and there is an incremental interest from VCs and business angels for innovative projects.

Brian Brackeen, CEO of Miami-based Kairos also found Miami hard to resist:

We were searching things like AngelList, GitHub, different state web sites, then we took all that data and Miami was at the very top of the list in every important category…Cheapest for our employees, and the best tax situation for the company and our workers.

A diverse, skilled population, robust entrepreneurial environment, and an invaluable bridge to Latin America: The “Magic City” may be just that for entrepreneurs seeking a thriving, business-friendly place to set up shop.

Los Angeles

Los Angeles is known for sun, stars, and surf, and now you can add startups to the list. The city is renowned as a center for tech entrepreneurship. In addition to being the third largest startup hub in the U.S. (behind Silicon Valley and New York), the city of flowers and sunshine boasts one of the largest concentrations of engineering graduates in the country. All of these things aside, one of its biggest attractions may be what is not: Silicon Valley.

This was one of the reasons entrepreneur Justin Yoshimura (founder of the start-up 500friends) found his way there:

Compared to San Francisco in particular, it’s very cheap. Santa Monica is one of the most desirable neighborhoods in L.A. and I have a yard with a pool and a beautiful home for less than what I would pay for an equivalent-sized condo in San Francisco.

The city isn’t lacking for high-profile companies, either, with Snapchat, SpaceX, VR trailblazer Oculus, and League of Legends creator Riot Games calling Los Angeles home. Whether they’re here because of the diversity, the mild weather, and the relaxed atmosphere, the city’s energy fuels and sustains a community of entrepreneurs.

Entrepreneur Adam Pokornicky found the city’s community inspiring:

I’m seeing a consistent pattern of optimism, curiosity, and community, That kind of energy and like mindedness is a breath of fresh air and super motivating.

Psyop founder Todd Mueller agreed, drawing attention to the city’s mix and diversity of talent:

Venice itself represents this sort of oddball collection of people representing different backgrounds and world views, but they share an openness and a curiosity that, when you harness it for a common cause like building a startup, is very powerful.

San Francisco

The days of San Francisco being famous for trolley cars, Rice-A-Roni, and serving as a refuge for artists and bohemians are long over. For better or worse, the city and the Bay Area are now synonymous with entrepreneurship and innovative thought leadership.

The concentration of startups, especially tech startups in the city by the bay is dizzying. You can find Twitter next to Square and Uber, and Dropbox, Pinterest, and Zynga within blocks of each other. The whole city feels like a self-perpetuating machine, where venture capital draws in startups, which pulls in more venture capital, and so on. If the tourist tours of start-ups are any indication, the area’s nickname as the “Hollywood of Technology” is wholly appropriate.

It makes a lot of sense for companies and entrepreneurs to want to be here. In addition to the availability of funding and startup resources, the huge numbers of skilled workers and prestigious schools that help to educate them are unparalleled.

Musician Paul Kantner once said that San Francisco was “49 square miles surrounded by reality.” That may be true when it comes to the opportunities for startups and entrepreneurs, but the reality of big money and big business’ strain on the city itself is everywhere. Housing and rent prices are at unbelievable levels, and the difficulties of such a high cost of living are real and growing, issues.

All of these things said, the benefits to entrepreneurs found in the city and Silicon Valley are many, and for some, the intensity of energy and innovation found here may be irresistible.

Provo

Utah’s entrepreneur-friendly culture is well known, but even with that considered there is still something noteworthy going on in the Beehive State, especially in Provo. The amount raised in 2014 by companies based out of the Provo-Orem metropolitan area was staggering: around an average of 51.3 million dollars.

This, along with over 800 million dollars raised by Utah-based companies that year ranked Utah as the seventh highest in the country, an impressive achievement for a state with just three million people.

There are a lot of big companies based in Provo, too, which helps attract and retain people with desirable skills and experience. Novell has its corporate headquarters in the city, as do Qualtrics, BlueHost, and Jive Communications. Brigham Young University has renowned entrepreneurship programs and produces many graduates who start businesses of their own.

The cost of living in the city is another big attraction, with the median price of homes hovering around $220,000. Compared to the median price of homes in San Francisco (which as of June 2017 was over 1.5 million), the cost of living combined with the access to venture capital, and a skilled, motivated workforce makes Provo a compelling option.

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Las Vegas

Startup activity in Las Vegas is booming. A recent study by the Kauffman Foundation found Las Vegas bounding onto the startup scene, countering the public perception that Vegas is entirely centered around gambling and resorts.

After the economy crashed in 2008, Las Vegas was pushed to reinvent itself in order to survive. With businesses clearing out of California because of its oppressive taxation, Las Vegas welcomed many of those entrepreneurs with open arms and appealing tax relief.

The city is now the host to many of the largest industry trade shows for tech and other industries. It also boasts plenty of investors with co-working spaces, as well as funding and mentoring programs to stimulate a business environment.

Tony Hsieh of Zappos appreciates the “endless possibilities” he has discovered in Nevada. Hsieh put $350 million into revitalizing Las Vegas to contribute toward it becoming “the co-learning and co-working capital of the world.” He began a venture fund in 2012, VTF Capital, which invests in other businesses interested in joining the Nevada scene.

Living in Nevada is significantly more cost effective than most other places in the country. Las Vegas sets itself apart from startup cities like Boston and San Francisco by offering a much lower cost of living in a major city. This is extremely attractive for younger professionals interested in city living – and lets them afford to experience more than a closet sized apartment filled with Cup-O-Noodles.

Denver

Maybe there’s something about the majestic mountains in Denver, a symbolic challenge perpetually imagined in its rising peaks. According to the Kauffman report on entrepreneurship, Denver is ranked fifth for a US city with the most start-up activity.

As Denver continues to explode with startups and small business ventures, an increasing number of millennials are heading to the beautiful city.  Denver is also one of the most educated cities in the US. 53 percent of the population holds a bachelor’s degree, and Colorado is ranked first as a relocation city for skilled workers ages 25 to 44.

Investment in transportation is another major player in Denver’s appeal. It has a new, multi-billion dollar rail system called FastTracks, which is continuing to expand. There is of course also the Denver International Airport, which is now the largest American airport by landmass – and it’s only half completed.

Gusto, the San Francisco based payroll startup, just opened its second office in Denver this month. Rachel Kim, a communications employee with the company, cites Denver’s close proximity and easy transport to the Bay Area as major reasons for Gusto branching out there. She also cites the spirited small business community is being a significant part of the city’s appeal.

Eric Remer, the founder of Denver-based startup PaySimple, said:

We have a really supportive startup environment, partially because we’re a relatively smaller community. The companies out here, they’re rooting for each other.

Between the striking beauty of the landscape, the easy access to major transportation, and the vibrant and educated community, Denver would make a great choice for anyone ready to set out on their startup journey.

Seattle

Seattle is home to Microsoft, Amazon, Starbucks, and other well-known companies, but it has recently grown into a welcoming place for startups, entrepreneurs, and small business owners, too.

Seattle has been among the fastest-growing cities in the United States since 2010, and its population is expected to increase by an additional 200,000 over the next 20 years. A young, vibrant population, a booming tech industry and a run of interesting restaurants, unique shops and coffeehouses are among the reasons for the increase in start-up traffic in Seattle.

“Seattle historically is a place that attracts pioneers to come and do their own thing,” says Maud Daudon, CEO of the Seattle Metro Chamber of Commerce. Those pioneers are attracted to the eclectic, entrepreneurial spirit that the city breathes.

Seattle doesn’t offer major tax incentives for entrepreneurs, but it does have plenty of venture capital firms and economic development ventures to help foster the development of small businesses and start-up companies. Just as enticing as these are the incubators and business programs at the University of Washington and community colleges, where aspiring entrepreneurs can get their start.

Chicago

As always, we’re excited about listing Chicago on our list of top cities for startups and entrepreneurs. And this status is well deserved. Chicago stands alone among the “biggest and baddest of startup cities” when it comes to profitability, according to PitchBook.

Chicago’s tech proficiency is becoming increasingly more recognized in the start-up scene. KPMG’s survey of more than 800 tech leaders found Chicago in the top 10 of tech innovation hubs worldwide. KPMG Chicago’s Mike Gervasio further cited the capital market and “an innovative culture” as partially responsible in Chicago’s impressive climb up the global ladder. That culture helped garner upwards of $1.7 billion in funding last year, and Chicago is host to a multitude of promising start-ups.

Startups in Chicago make good bets for those who invest in them. In Chicago, 45 percent of investments produced 10 times a return on investment. Chicago’s numbers are routinely superior, with 81 percent of its startups producing between three and 10 percent a yield on an initial investment.

And as we have previously noted:

While startup resources in Chicago were scarce a decade ago, things have changed quite a bit. Chicago’s 1871, created in 2012 to support Chicago’s startup community, ranks 1st in the U.S. among North American Business Incubators and 4th in the world. 1871 is home to hundreds of early stage, high growth digital startups and offers tremendous resources and programming to entrepreneurs at all stages of their startup journey.

Sounding good? We think so. Here at crowdSPRING, we couldn’t imagine home being anywhere else.

Wherever you decide to build your business, make sure you have the resources you need to succeed. Check out our latest ebook by crowdSPRING founder and CEO Ross Kimbarovsky titled STAND OUT: An Entrepreneur’s Guide to Starting, Growing, and Managing a Successful Business.

Why a Minimalist Logo Can Work Great For Your Business

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Successful businesses often share a common trait: they have unique, simple, smart logos. As we wrote previously:

The most important job of a logo is to help customers and customer prospects identify your company. That’s why the best logos are simple and memorable. Just think about how many logos you are able to recognize in your everyday life! Those logos serve as a reminder that Nike was the brand that made your shoes, or that Apple is the reason why you’re reading this on a Macbook.

Unique, simple and smart – these have been core elements in great graphic design for many decades. In fact, like other cultural norms, design often follows trends. This is not unusual. As we observed in talking about logo design trends:

Customer preferences and markets change over time, so it’s important to understand trends before you settle on your brand.

I’m not suggesting you follow fads. For example, for some time, it was very popular to have 3D, animated logos but those were impossible to print and often very difficult to read. Lasting trends help you to better shape and define your brand. Passing fads can lead you astray.

When it comes to design, especially for business, trends and fads can be confusing. Some are useful but others can be distracting and counter-productive.

But there’s one current design trend that we believe is powerful and can help businesses to build stronger brands: minimalism.

Even though minimalism has become very popular only recently in the design world, the aesthetic is actually much older. In the US, minimalism can be traced back to the 1960s as artists in New York rebelled against conventional artistic details and materialism.

In fact, the concept of minimalism is older than the 1960s. It originally roots itself in Japanese culture.

The aesthetic was widely known in Japan as Ma, an architectural philosophy which translates to “the space between”. Instead of that space standing for a gap, the philosophy of Ma views it as the negative space, the silence, and the root of meaning.

Eventually, Ma spread beyond Japanese architecture and culture, influencing Dutch and German artists to focus on modern, geometric lines and primary colors. Hans Hoffman, German-American abstract artist, was one of the early artist heavily influenced by the concept of minimalism:

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.

Eventually, minimalism spread beyond fine art and emerged in the world of graphic design. In the past few years, we’ve seen more and more brands jump aboard the minimalist trend as they simplify their branding from their messaging to the logos themselves.

You’re probably already familiar with the idea of minimalism in logo design. As we previously wrote:

Companies want their logo to be instantly recognizable, easily interpretable, and timeless. Overly complex logos often fail to achieve those goals. Web designers often talk about restraint — not putting everything, including the kitchen sink, on a page. The same should be said about logo design.

Many graphic designers agree. Some of the most famous and recognized logos in the world, such as the logos of IBM and ABC, came from graphic designers like Paul Rand – a designer who appreciated simplicity in design. Instead of creating overly complicated corporate logos that were popular at that time, Rand and his clients focused on minimalism and created several iconic logos. But how can you achieve the same success?

How can you achieve the same success as these iconic brands, with a logo design or redesign for your business? Here are some tips to help you get started.

Understand Minimalism

First, it’s not enough to merely understand what minimalism means. It’s important to know what minimalism actually means in relation to logo design.

Since minimalism in design focuses on simplicity and elements that already exist, it’s about working with design restraint. Practicing design restraint doesn’t necessarily force you to create a boring logo. Instead, restraint pushes you to remove any details that could distract from the logo’s message, memorability, and recognition.

And it works! We’ve written a lot about famous and unique logos on crowdSPRING. Almost every single famous logo practices some form of minimalism – and we can all agree that there isn’t really anything boring about the Apple or Nike logos. They use space and simplicity to make very strong statements.

Go Beyond the Trend

One interesting fact about famous logos like those of Nike and Apple is that most of them didn’t start out minimalistic. For many major brands, it took significant rebranding and redesign efforts to change their logos. That means that even if you have an existing logo for your company, you have an opportunity to improve it, just like those companies did with their logo redesign.

While it’s easy to think that many of these changes stem from the minimalism trend, it’s important to remember that minimalism has lasted much longer than many other trends. Simply put: a good designer will never tell you that you need a more complex logo.

We’ve talked about major rebrands such as the Starbucks logo or Mastercard. But to inspire you to focus on minimalism in your logo design, we’re sharing a few more of our favorite simplified logos.

1. Netflix

Netflix’s Old Logo

Netflix’s New Logo

Netflix has a strong rebranding. They moved from the shadowed, tri-colored logo with their name spelled out in a flatter font and symbol. By switching their logo to not need 3 colors, Netflix increased their versatility. The single N helps too because it gives Netflix even more flexibility while branding. The switch even mirrors their change to become a more modern streaming service.

2. eBay

eBay’s Logo Rebrand

eBay also had a great rebrand. Like Netflix, the change wasn’t overly dramatic. But eBay chose to eliminate the overlapping letters and simplify their font. As a result, the new logo looks much more modern and is easier to remember.

3. Wendy’s

Wendy’s Old Logo

Wendy’s New Logo

In this short list, Wendy’s is the most dramatic redesign. Their original logo looked more like a complicated storefront sign than something that could be branded onto their products or promotional materials. As a result of the redesign, the logo is easier to place and a lot easier to look at.

These brands are great examples of how minimalism doesn’t necessarily mean just having a black line as your logo. They’re also great examples of how minimalism has evolved into a core component of good design, rather than just another trend some companies can exploit. To have a logo just a good as their new ones, minimalism is absolutely necessary.

Making Your Logo Minimal

If you haven’t noticed, the overarching theme of minimalism is “less is more”. By focusing on simplicity and space, your logo can be great too. Logos that practice minimalism aren’t restricted to lines or black and white, they just combine a few elements rather than every design element available.

If you’re in need of some simple design inspiration, we’ve seen some great examples of minimal logos on crowdSPRING.

This clever logo design by Mahdi for a home goods retailer is much more detailed than it looks at first glance. Initially, the logo looks unassuming, black and white with a font combination and symbol. But a closer look reveals that the symbol is actually a combination of a V and an M, to stand for VillaMerx. The symbol might even seem reminiscent of a vase or other decoration. Either way, this designer used two unique elements from the name itself to create an interesting logo that’s also easily scaled and placed.

We also love this design submission by otnielz for a current logo project for SheHacks, an all-female hackathon in Boston. This logo combines color, font, and a fun play on typography while still staying minimal. It ties in a bit of code without making the text illegible, and blends together blue and pink, colors that traditional stand for separate genders. The best part about this logo is that there isn’t one single element that takes away from another – the design is in complete harmony.

 

The design for the SmugMug logo is also a great example of minimal logo design done well (you’ll see that SmugMug simplified the smile even more in its current use). In this redesign, it was easy for designers to get carried away with adding elements like colors and smiles to the logo in order to mimic the fun, friendly qualities of the company. The winning logo did this without adding a million elements or colors, and the effect is clear. The logo isn’t overwhelming, can be separated, and repeats a lot of the same shapes so that it doesn’t become distracting.

These designs might look easy, but minimalism is difficult in practice. It takes a lot of practice and experience to be able to design using a few elements in a clever way. Though it may be difficult, minimalism in logo design is an extremely important element in your search for a strong brand.

If you’re ready to take the jump to minimalism and create a memorable, unique logo, let our community of over 200,000 designers create a logo that you and your customers will love. You can start your logo design project today and have a winning, new design in one week!

Supercharge Your Small Business Marketing: How to Market to the Social Media Generation

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Imagine you’ve used the internet since your hand was large enough to hold a mouse. Imagine you can’t remember a time before MySpace or Facebook. Imagine you’re part of a generation that makes up a majority of the voting population and workforce.

The social media generation doesn’t need to imagine these things. This is their reality.

As of 2016, Millennials overtook Baby Boomers as America’s largest generation. And, their unique approach to buying (not to mention their spending dollars) should have a strong impact on the way we market.

So how can businesses reach this important group of consumers?

Traditional advertising is not the way to go. Millennial and Huffpost blogger Matthew Tyson reports:

Only about 1% of millennials claim that a compelling ad influences them. The rest are almost naturally skeptical of advertising. They think it’s all spin, so they don’t bother paying attention.

It only makes sense when you consider how many ads they’ve been exposed to. Promotions just become untrustworthy white noise. So, if ads are out, what’s in?

Michael Brenner of NewsCred explains:

Everyone wants millennials’ attention, loyalty — and ultimately, their dollars. Earning those takes consistency and consideration. I found that content marketing is at the heart of both of those keys to success with this generation.

In other words, you need to learn how to write for, and market to, the social media generation.

“But, wait a minute,” we hear you say… “Millennials don’t read! They have short attention spans and they can’t be bothered.”

Forget everything you think you know about the social media generation.

Millenials do read.  In fact, a 2016 Pew study found that the 18-29 year age group read more books per year than any other age grouping reported.

But they read differently. In addition to reading books, the social media generation reads electronic media. Tons of electronic media. Maestro, an online branding agency claims:

They’re voracious consumers of electronic media. They do web searches, scan websites, and read blogs. At work they’re flooded with e-mails, text messages, instant messages, Tweets, and social media news feeds.

Social media: if you want to reach Millenials – that’s where you need to be – providing content for the social media generation right on their home turf.

But, not just any content. Quality content targeted to millennials.

Are you ready to take your business marketing to the next level? Here’s how you can effectively reach Millenials.

Packaging Matters

The social media generation grew up with the Internet. They’ve been viewing websites their entire lives. It’s very easy for them to determine – and quickly – if your web design is not up to par. Inklyo, online writing experts share,

Online content marketing tycoon Hubspot reported that Internet users judge the aesthetic value of a website in as fast as one-fiftieth of a second. That snap impression is particularly influential on Millennials, who, according to Millennial Marketing, will actually reject quality content if the visual effect is poor.

This is a real problem. And the numbers back it up. 94% of online users report that they distrust and dismiss websites with poor design. 75% say that web design determines their perception of a company’s credibility.

In fact, you might be surprised to learn that people’s attention spans are remarkably short. As we wrote previously:

The attention span of a human adult, according to BBC News, is 9 seconds (the Associated Press reports that in 2012, the average attention span for a human was 8 seconds). Nearly one fifth of all page views in 2012 lasted fewer than four seconds. And to add fuel to the fire, people read only approximately half of the words on a web page that has fewer than 111 words (and only 28% of the words on a web page that has more than 593 words).

Don’t let poor web design undermine every word of your valuable content. If your website or blog needs some design love, get it the help it needs. If you’re on a tight budget, check out the web design resources from our previous article 20 Essential Tools for Startups and Entrepreneurs.

Do This: Optimize your web design to create trust in your content and your brand. We recently offered tips on 6 Ways User Interface and User Experience Design Can Help Your Business. Read them.

 

Share Authentic Content

The social media generation is the most media-saturated group of consumers the world has ever seen. From childhood, they’ve been exposed to tv commercials, pop-up ads, banner ads, radio ads, and billboards. It should come as no surprise that amidst the constant barrage of advertisements, millennials have learned to see through the hype.

In his article Millennials Want Brands to Be More Authentic. Here’s Why That Matters, HuffPost blogger Matthew Tyson shares:

Traditional advertising literally has no effect on me. It doesn’t influence my buying habits whatsoever. In fact, I feel comfortable saying that I’m completely immune to it. And if you’re a millennial like me, there’s a good chance you’re immune to it as well.

Here’s why: Millennials don’t trust advertisements.

A survey by NewsCred backs up Tyson’s observations. According to the survey, nearly a third of millennials reported that “…they’re more likely to buy a product if the brand’s content isn’t sales-y and instead feels authentic and truthful.”

Younger buyers prefer honest interactions with genuine, authentic brands. This can tell you a lot about how to interact with them and earn their loyalty. Transparency and honesty are key.

Spare millennials the polished hype. Instead, share content that reveals something about you and your business. Tyson recommends,

Open your business up a little. Show what’s happening behind the scenes. You can’t do all your work behind closed doors and expect millennials to trust you.

Young buyers want to see and know the people who are involved in the brands they buy from. Faceless corporations engender no trust. Show your company’s humanity.

So, how does this translate to content and marketing messages?

The majority of your content should not be promotional. Instead, ask yourself what your audience wants or needs to know. Then tailor your content to their interests or help them solve everyday problems.

Also, take the time to share updates about your company’s triumphs and exciting new ventures (assuming they’re genuine, of course). Share your brand’s journey to help build trust.

And, when you do write (less frequent) promotional content, speak from a position of truth and honesty. Show your audience how the product will benefit their everyday life without the slick hyperbole. Your product or service’s quality should be able to stand on its own.

Do This: Prioritize sharing the human side of your business and genuinely valuable topics over promotional content.

 

Honor Their Social Media Roots

The social media generation grew up with social media. Let’s unpack what that actually means – and how it should affect your writing style.

People use social media to casually interact with friends and family. That’s what it’s for. Content marketers are just hitching along for the ride.

Writers who want to capture a Millennial audience would do well to honor the informal, conversational tone of social media itself. Inklyo observes:

Unlike the older Baby Boomers and Gen Xers, Millennials respond best to content that reads as if it’s been written by someone similar to themselves—friends, family, even strangers—rather than by “experts.”

You may be an expert – in fact, let’s hope that you are. But, that doesn’t mean there’s any need to talk down to your readers. Write for your audience with the same enthusiasm you feel when telling a friend about an exciting discovery in your field. Keep your tone conversational and approachable.

Jennifer Maerz of the American Press Institute points out:

As Millennials come to much of their news and information through personal conversations and social feeds, they expect news content in a tone that feels at home in that conversational space. Young consumers will follow media brands expressing relevant perspectives with an approachable tone.

Create an approachable tone by writing conversationally and getting to the point quickly with direct, active language. Flowery composition, while fun for the writer, only serves to create an unnatural barrier between the reader and author. And, it’s a huge turn-off for authenticity-seeking Millennials.

Do This: Use concise language and an informal, conversational tone. Treat your audience as peers.

 

Mind Your Bias

People – especially older generations – like to paint Millennials and their younger counterparts with a single brush. And, it’s generally not a flattering one. Words like “narcissism,” “lazy,” and “fickle” are floated about.

We probably don’t need to tell you that maintaining stereotypes like these will hurt your ability to write content that resonates with a millennial audience.

William Cummings of USA Today reports:

While there’s nothing inherently wrong with using Millennials as shorthand for young Americans, we can get into trouble when we attach characterizations and assumptions to it. Critics like Siva Vaidhyanathana, a media studies professor at the University of Virginia, question the social science behind the claims made by generational experts and argue generational labels can propagate prejudice and stereotypes.

The social media generation is made up of countless unique individuals. And viewing them as anything less will make your content’s impact suffer. Michael Brenner writes:

With data and the media constantly barraging marketers with tales of millennials being finicky and uncommitted, it’s easy to think that bothering to treat them as individuals — rather than en masse — will not deliver the return on investment you seek. That logic, however, just isn’t true.

It’s not enough to write for a target audience of “Millennials.” You need to write for an even more specific audience – your audience. Online branding agency Maestro reminds us that:

As important as it is to keep your prose style clear, informal, and concise, it’s just as important to remember that 18 – 34 is a wide age range. The way you’d write for an audience of single college students should be different from how you’d write for business professionals with husbands, wives, and children.

Give equal consideration to subject matter. Your writing can be more relaxed and casual in an e-learning module for fashion eyewear sales associates than in a course for new investors. Know your audience, regardless of what age they are.

If you want to sell to young, up-and-coming accountants, write content for them. If your ideal customer is an edgy, young retro pin-up fashionista, write content for her.

Who is your ideal customer? Target your content and tone to them.

Do This: Leave your stereotypes at the door and get to know your audience. Then write specifically for their interests and needs.

 

Think “Fast” and “Scan-Friendly”

The social media generation is used to getting their information quickly. Google speedily fetches whatever they want to know, whenever they want to know it. If you want to keep up, you’ll need to deliver information quickly, too.

This doesn’t mean that Millennials only want to read blurbs and snippets. Long form articles perform well with them. But, it does mean that you should make it easy to find the pointAccording to Inklyo:

The most successful blog posts are those that are structured so that the main points can be gleaned from a quick scan even if you don’t read the entire piece. Headings, subheadings, lists, and graphical content are all excellent ways to guide readers to your post’s critical information in a hurry.

Compose your content so that readers can easily find what they’re looking for with a quick scan. This forces you to make sure your content is well thought-out and cleanly organized – which makes your content easier for all readers to digest.

Do This: Structure your content with helpful visuals (lists, subheadings, etc.) that highlight your main points quickly.

 

Make it Personal

We’ve already discussed that Millennials are looking for authentic interactions with their brands instead of traditional advertising. So build some real relationships. You can do this by showing off the people behind the curtain.

Michael Spencer, in “How to Write Copy that works for Millennials” points out:

Many corporate blogs don’t highlight the people writing the content enough. Millennials like to identify with and know about the people behind the brand. Millennials are people-centric and not as brand loyal, so part of making content more authentic is making the tie with the people in the stories, and the writer themselves is a big part of this.

One way to build these relationships is to encourage your content writers to share pieces of themselves in their articles. Sharing personal details reveals the person behind the words.

For instance… My name is Katie, I’m an Aries; and, I have a new puppy who is making it hard to focus on writing this article right now.

Joking…! Probably.

Ideally (unlike my example above), the personal details you share would relate back to the topic being discussed. It’s important that the information you share is relevant and organic. Remember that the social media generation is hyper-vigilant against contrived connections (like advertisements).

Spencer suggests another way to build rapport between a writer and their audience:

Having a copywriter who interacts with comments with empathy builds rapport and socially animates the discussions that can result from the content.

Hitting “Publish” and walking away is a missed opportunity. Allow your audience to leave comments and, for goodness’ sake, respond! This is a chance for your readers to truly interact with your writer – and by extension – your brand.

Building relationships based on real interactions – well, it doesn’t get more authentic than that.

Do This: Build audience rapport by sharing personal details in your writing and stick around to answer comments.

 

Social media has made an indelible mark on our culture – and shows no sign of stopping. Social media’s influence today is setting us on a long-lasting trajectory that will impact us for years to come. So get ahead of the curve.

Embrace the changes that social media has wrought and adapt your marketing accordingly. Accept that a slick professional facade with a gooey human center is out and brands with authentic human interactions are in. Write for your audience as though they’re your friend. Be real.

That’s how you write for the social media generation.

 

If you’re ready to invest in your website or blog’s design, crowdSPRING can help you get started. Engage with crowdSPRING’s community of over 200,000 designers who can work with you to move your company’s design to the next level for as little as $299.

Fresh from the SPRING: nenadlapcevic

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When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize a gem submitted in this logo project:

 

The challenge of this project was to create a logo for a luxury vacation rental in Florida. The style was to look classy, high end, and have the feel of a watercolor painting.

Let us start the slow clap for nenadlapcevic. Check out more great work on nenadlapcevic’s profile page.

Nicely done, nenadlapcevic, nicely done!

 

Twitter Link Roundup # 304 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

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Jasu Hu

Dependence on smartphones has been linked to potentially concerning problems for today’s youth, including deteriorating mental health and a substantial intellectual decline as people age.

A recent essay in The Atlantic on this subject shares some startling statistics, including that “iGen” teens aren’t interested in working and earning their own income. In the late 1970s, 77 percent of high-school seniors worked for pay; now, in the mid-2010s, only 55 percent do.

This decrease in independence, and consequently, happiness, has been strongly linked to smartphone addiction.

We will need to monitor and limit connection time – for kids and adults – if we want future generations to be mentally and physically strong, productive, and independent.

Now, we hope you enjoy another great set of links and articles that we shared with you over the past week on our crowdSPRING Twitter account (and on Ross’s Twitter account). We regularly share our favorite posts on entrepreneurship, small business, marketing, logo design, web design, startups, leadership, social media, marketing, economics and other interesting stuff! Enjoy!

smallbusinessblog

startupsblog

socialmediablog

logodesignblog

otherblog

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