You’ve invested in a beautiful logo.
You have a terrific tagline.
You have great business cards and stationery.
Your brand is ready, right?
Almost.
There are still a lot of places where even the best branding plans can go awry. As we wrote previously,
If your branding is confusing, inconsistent, generic, or otherwise sub-par, you can easily undermine your business’s credibility and ruin your chance for success.
We looked at five common small business branding mistakes to help you avoid the fate of so many business owners whose businesses imploded because of poor or inconsistent branding.
Not delivering your brand consistently
If there’s one word that might encapsulate the habits of successful brands, it is arguably consistency.
Behind any … Read more
