Oh no! His business used stock art…
Your brand should be like a fingerprint – completely unique and associated with your business only.
Everything about your brand, from your business name to your logo to your web design, should support and communicate your brand’s unique identity. As we previously explained:
A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. Your company’s brand is, in many ways, its personality. Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, t… Read more
