Customers may fall in love with your product, but product packaging often provides the first touchpoint between your customer and your product.
Investing in good packaging design (the packaging for your product) and package graphics design (the graphics/content on the product packaging) is critical to your company’s success.
As a product’s first impression, packaging has to fulfill the “three W’s of good packaging design”:
- What is this? – inform the customer about the product.
- What does it do? – provide some instruction or clue as to the product’s functionality.
- What’s the value? – why should anyone buy it?
Effective product packaging does more than merely set the stage for a product. The experience of unpacking a product is part of a cu… Read more
