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How to Create a High Converting Landing Page
The landing page is a beautiful thing. It exists for one purpose – to convert. Whether you’re looking to turn prospects into subscribers, clients, members or customers, the humble landing page has got...
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Twitter Link Roundup #315 – Terrific Reads for Small Business, Entrepreneurs,...
Diego Velázquez, Old Woman Frying Eggs, c. 1618, National Gallery of Scotland When you take a look at some of the famous works of art from the 17th century, you can learn about the globalization of...
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How A/B Testing Can Help Your Small Business Increase Conversions and Revenues
A/B testing: fork in the road for your customers: which one is best? (photo credit: Richard Croft) We all have times when we wished, “what if?” What if I had done this instead of that, or chosen this...
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How to Use a Mood Board to Inspire Your Small Business Brand
The start of a new creative project is a magical time fraught with possibility. A blank page – or screen – has infinite potential. But, that infinite potential can make starting a new project feel...
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6 Holiday Marketing Tips and Ideas for Small Businesses
With Halloween and Thanksgiving freshly behind us, it’s time to deck the halls and get merry. This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and...
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Ten Ways Leaders Can Help Employees Find Meaning at Work
What gets you out of bed in the morning? Chances are good that it’s not the prospect of a full day of work. Or even the promise of a paycheck. Just like you, your employees are motivated by a wide...
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Twitter Link Roundup #316 – Terrific Reads for Small Business, Entrepreneurs,...
Are you in a music rut? If you are interested in branching out your Spotify playlist – but don’t want to stray too far from a genre you love – check out Music-Map. Music-Map allows you to plug in the...
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How Businesses Can Use Chatbots To Increase Profits
We’re seeing an increasing number of companies, from small businesses to big enterprises, deploying chatbots as part of their marketing, lead generation, or customer service strategies. Big companies...
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2018 Logo Design Trends: Your Guide to Navigate Hot Trends and Avoid Fads
Logo design with bright colors, creative typography, and signage mock-up by zeste/crowdspring Small businesses and startups have to compete in an increasingly noisy world, often against large, dominant...
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Twitter Link Roundup #317 – Terrific Reads for Small Business, Entrepreneurs,...
Despite what your friends on Facebook might want you to think, being heavily engaged in your social life doesn’t necessarily equate to more happiness. According to the Washington Post, a national...
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2018 Web Design Trends: Your Guide To Navigating 9 Hot Trends
Photo by William Iven on Unsplash. People are increasingly shopping online. In fact, last year more than half of all purchases were made online. This trend shows no signs of slowing, so if you don’t...
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Twitter Link Roundup #318 – Terrific Reads for Small Business, Entrepreneurs,...
It’s holiday party season, which means it’s time to bring out the cheese plates! Every wondered whether or not you can actually eat the rind on that cheese you’re sampling? Well, hang on to that...
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6 Compelling 2018 Book Cover Design Trends Every Author Should Know
Contrary to the belief that ebooks are taking over the world, print and the written word are most decidedly not dead yet. In fact, in 2016 ebook sales fell for the second year in a row as printed book...
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12 Important Small Business Trends in 2018
For a small business to thrive it’s not enough to survive the present moment – you must plan for the future. From hiring to marketing, to branding and technology … change is constant. If you don’t...
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Twitter Link Roundup #319 – Terrific Reads for Small Business, Entrepreneurs,...
It’s a new year. You know what that means! It’s that special time of year when people think, often with regret, about all the things they didn’t accomplish the previous year – and all the things they...
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28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018
Image courtesy of Chris Sampson Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives are touched by AI every...
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6 Reasons Why Tomorrow Is An Entrepreneur’s Enemy
“I’ll do it tomorrow,” and variations of that excuse echo through the minds of entrepreneurs everywhere. It’s a form of procrastination that often goes undetected, delaying success and preventing us...
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Biggest Product Packaging Design Trends In 2018
Customers may fall in love with your product, but product packaging often provides the first touchpoint between your customer and your product. Investing in good packaging design (the packaging for...
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Twitter Link Roundup #320 – Terrific Reads for Small Business, Entrepreneurs,...
2017 was a strange year. At times, the world seemed to feel like it was collapsing in on itself like a sad flan in a cupboard. That feeling, thankfully, is not revealing of the entire picture of a...
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Color Trends For 2018 (What Marketers and Small Businesses Need To Know)
Whether you’re an entrepreneur or small business owner looking to have your first logo designed, or an established company redesigning your website or marketing materials, the colors you choose can...
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