Whether you’re an entrepreneur or small business owner looking to have your first logo designed, or an established company redesigning your website or marketing materials, the colors you choose can make or break your marketing initiatives.
As we wrote in 20 Statistics About Branding Every Entrepreneur and Marketer Should Know:
The right color can improve readership by 40% by making messaging easier to read and more visually appealing. Color is one of the first things our brains perceive from a brand, so it’s often the first thing that pulls us in.
Color is a huge factor of brand recognition. A signature color can increase brand recognition by 80% (like the Starbucks green).
People respond to color in deeply felt ways, as we noted in how co… Read more