Marketing is hard.
Consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out.
Yet, every company wants their marketing messages to be memorable, effective, and impressionable.
This is easier for big, multinational corporations that spend hundreds of millions of dollars on marketing, but not so easy for startups and small businesses with limited budgets and reach.
What can entrepreneurs and small business owners do to amplify their marketing messages and what can they learn from big Brands?
Studies show that emotion is the best way to get attention. As we previously wrote:
When we understand that emotions inform our decisions through their linked associations, it becomes… Read more