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Why Side Projects Are Important (And How You Can Get Started)
Some of the most popular products and companies we know, including Slack, Twitter, Craigslist, Gmail and Trello, started as a side project. Side projects come in many forms but are typically projects...
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Why the Smartest Businesses Are Turning to Troll Marketing
Marketing is hard. Consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out. Yet, every company wants their marketing messages to be...
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Twitter Link Roundup #321 – Terrific Reads for Small Business, Entrepreneurs,...
Memes—images that are combined with other images, words, or phrases, often to humorous effect—are ubiquitous on the internet. You can find memes on every social media outlet. They get national media...
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Important Mobile App Design Trends for 2018
Apple launched the iPhone a little over 10 years ago and dramatically changed the world. At the end of 2007, a mere 6% of Americans owned a smartphone. As of 2016, that number was over 80%. People...
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8 Proven Strategies to Make Video Marketing Successful for Your Small Business
Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and...
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Twitter Link Roundup #322 – Terrific Reads for Small Business, Entrepreneurs,...
The most successful people in the world all have one thing in common: they practice a regular routine every morning. Don’t kid yourself, though – for these powerhouse professionals, morning doesn’t...
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Top 10 Best CRMs for Small Businesses in 2018
Customers are the lifeblood of every business. But as a business grows, managing growth and organizing information becomes increasingly more difficult. What used to be easy when you had one employee...
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Neuroscience Secrets That Can Supercharge Your Marketing
Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors. As we wrote in How to Use Science To Improve Your Marketing: Smart...
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Twitter Link Roundup #323 – Terrific Reads for Small Business, Entrepreneurs,...
[Source Image: Starbucks] The Starbucks siren is alluring, mythical, and readily identifiable by coffee drinkers worldwide. As far as logos go, the Starbucks Siren has remained relatively consistent...
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8 Powerful Psychology Principles Behind Great Product Design
You need more than luck to design and sell popular products. After all, most successful products help to solve a problem for people who use those products. Ultimately, great design is about...
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4 Major Challenges of Being Your Own Boss (and How to Overcome Them)
Being your own boss is living “The Dream,” right? But, like anything truly worth doing, being your own boss comes with its own set of unique challenges. The proverbial “buck” stops with you. There is...
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Twitter Link Roundup #324 – Terrific Reads for Small Business, Entrepreneurs,...
Want to be more productive at work? How about getting more sleep? The answer might be hiding in that dimly lit corner you’ve been working in. Michigan State University released a study that may make...
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Why Augmented Reality Will Be One of The Hottest Marketing Trends in 2018
Augmented Reality (AR) is 2018’s major marketing buzzword. If you’re not familiar with augmented reality, AR is, according to Wikipedia: a live direct or indirect view of a physical, real-world...
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11 Essential Content Marketing Tools That Will Help Your Business
Nearly 9 out of 10 marketers use content marketing as part of their marketing strategy. If your small business or startup leverages content marketing, you already know the benefits. No matter what...
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12 Awesome Visual Marketing Tools That Will Help Grow Your Small Business
Visual content is in higher demand than ever before. Brands, startups and small businesses are all looking for ways to enrich their storytelling and market their products and services. A recent Social...
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Twitter Link Roundup #325 – Terrific Reads for Small Business, Entrepreneurs,...
Do you struggle to remember small, but important, pieces of information over the course of your week? Good news: you can teach yourself to keep the details about your day at hand. TheMuse provides...
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How To Grow Your Business Through Persona-Based Marketing
This post is for you, Henry. And you, William. And you too, Sophie. Hey, guess what? One of those people is actually you! Before you start questioning our sanity, let me clarify. Henry, William, and...
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10 Essential Tools That Will Help Grow Your Marketing Agency
Image courtesy of Trello Man is a tool-using animal. Without tools he is nothing, with tools he is all. – Thomas Carlyle How did the human race become the dominant species on Earth? Is it our keen...
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The Small Business Guide to Attract and Retain Great Employees
Small businesses face a common challenge. According to the 2018 Goldman Sachs 10,000 Small Businesses Summit report 70% of small businesses struggle to find and retain skilled talent. At 70 percent,...
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Twitter Link Roundup #326 – Terrific Reads for Small Business, Entrepreneurs,...
Predictions are tricky. Most people understand that predictions rarely come to pass, but we still make them – and even bet on them. In one of the most famous bets of all time, Warren Buffett rightly...
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