You need more than luck to design and sell popular products.
After all, most successful products help to solve a problem for people who use those products.
Ultimately, great design is about understanding people and their pain points.
Products get inside the heads of consumers in surprising ways, and product designers have taken advantage of this for decades.
Whether it’s a mop you use to clean your floor or a digital experience that is as ephemeral as it is engaging, psychological cues are everywhere.
Companies like Swiffer, Amazon, and Ford use psychology to make their products better and more attractive to consumers because visual design directly influences consumers’ perception of brand quality and value.
You can do the same.
The creation of the Swiffer broom and mop system came out of extensive use of design psychology and user needs.
How can you compete with large, multinational corporations with huge budgets and design teams?
It all starts with understanding how people t… Read the full article
