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How Illustrations Can Boost Your Small Business Marketing

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No matter your industry or niche, you will always have competition.

How does your business stand out in a noisy marketplace?

Effective marketing is often the difference between success and failure.

Marketing encompasses every communication your business has with your customers and target audience.

Visual marketing is becoming more important because it offers rich storytelling and people process and remember visuals better than words.

In fact, visual marketing is one way you can grow your business faster, as we wrote in Growth Hacking: How To Grow Your Small Business Faster:

Social media is a natural platform for executing growth hacks.  Every content marketer dreams of their content “going viral.”

And visual content has a stronger likelihood of going viral than text-based content.

Data from BuzzSumo confirms this fact. Their study revealed that social media content featuring images consistently performs better than text-only content. They also discovered that infographics are the mos… Read the full article


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