Everyone knows that clients can offer priceless insight into your business.
Your clients have a fresh perspective. They notice things that you don’t. They can tell you if you’re successfully meeting their needs. Or not.
And some businesses – like design, marketing, or branding agencies; interior design firms, freelancers, and contractors; among many others – absolutely rely on client feedback and collaboration in order to do their jobs.
Creative work of all kinds demands a constant feedback loop between client and service provider.
But, it’s not always easy to get clients to spill the beans. And, it’s not always clear what to do with the client’s insight once you have it.