The Power of Blue in Small Business Branding and Design [10 Tips]
My favorite color is blue. And, the odds are pretty good that your favorite color might also be blue. That’s because blue appears to be most people’s favorite color. Three separate studies (more on...
View ArticleThe Most Powerful Marketing Words Your Small Business Should Be Using
As I scroll through my inbox, I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses differ, but the goals are the same: Click...
View ArticleThe 18 Most Iconic and Influential Logos Of All Time: Decade by Decade (2019)
Logo design has come a long way since the start of the 20th century. It’s grown as an art and as a business science. Logo design has also grown more challenging as the marketplace expands and...
View ArticleHow to Create A Business Website in 6 Easy Steps
Whether you’re starting a new business or growing an existing business, you need a website. Today’s consumers expect businesses to have websites. They consider a website to be a sign of a reputable...
View Article13 Important Branding Lessons from the Top 4 E-Commerce Giants
Online commerce has taken the world by storm and forever altered the way we do business. Today’s consumers can make purchases from virtually anywhere – as long as they can connect to the internet. And...
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What is Brand Identity and How To Create a Unique and Memorable One (2019)
This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. A brand identity is the most effective way any organization (startups, small...
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How to Start a Medical Marijuana Dispensary Business (2019)
For entrepreneurs who aren’t afraid to roll up their sleeves, cut through a decent chunk of bureaucratic tape, and hand over some cash upfront, opening a medical dispensary is a great opportunity. A...
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How to Get Actionable Feedback and Find Out What Clients Really Think
Everyone knows that clients can offer priceless insight into your business. Your clients have a fresh perspective. They notice things that you don’t. They can tell you if you’re successfully meeting...
View ArticleThe Best and Worst Political Branding of the 2020 Democratic Primary Race
The presidential election season is upon us. Whether you’re ready or not, there’s a flood of new political candidates clamoring for your vote. In fact, at most recent count, there are 24 candidates...
View Article12 Quick Marketing Tactics You Can Execute in One Hour or Less
Successful entrepreneurs and small business owners know that products and services don’t sell themselves. The truth is that even if you lack experienced marketers on your team, you must learn to market...
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5 Important Website Design Features Your eCommerce Site Must Have To Succeed
Online Commerce (eCommerce) is on a tear. Frost & Sullivan reports that annual B2B eCommerce will reach $6.7 trillion by the year 2020. Meanwhile, eMarketer estimates that global retail eCommerce...
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Marketing Psychology: How You Can Use Commitment and Consistency Principles...
Psychology plays a critical role in marketing and design. After all, design influences consumer behavior. There are powerful psychology principles in play behind successful product design. Similarly,...
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Rebranding Can Revive Your Business – Is it the Right Choice for You?
Rebranding isn’t a band-aid and is not a one-size-fits-all solution. Your valuable brand equity takes time to accrue and it shouldn’t be squandered lightly and without good reason. So, why rebrand...
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The Powerful Agency Growth Strategy Your Competitors Don’t Want You To Know
Agencies are at an inflection point. Whether you run a marketing, advertising, design, or another type of creative agency, you already know that it’s tough to operate, grow, and keep high margins in...
View ArticleWhat Is Social Proof and Why Your Business Can Die Without It
When is the last time you didn’t care or want to know if a product or service you liked was recommended by others? Chances are, the answer is never. Humans are social creatures. From the beginning of...
View ArticleHow Your Business Can Use Scarcity Marketing To Increase Sales
We all want what we can’t have. And we flaunt when we have something others don’t. That’s why zealous Apple fans camp overnight at Apple stores around the world before major iPhone launches. It’s also...
View Article3 Powerful Influencer Marketing Platforms for Small Businesses
Word-of-mouth marketing is powerful. We trust people we know more than strangers who try to sell us things. It’s just common sense. But, in today’s bizarre digital world, a new type of “people we know”...
View ArticleHow to Use the Principle of Reciprocity to Grow Your Business Faster
People feel an obligation to do something for you when you’ve done something for them. This is known as the principle of reciprocity. You’re more likely to buy a gift for someone who bought one for...
View ArticleIllustration is a Versatile Branding Tool – Are Your Clients Missing Out?
Illustrations aren’t just for children’s books and cereal boxes anymore. Businesses all across the web are realizing the power of illustration and putting it to work for their own brands. Successful...
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How to Start a Business in Texas: The Complete Step-by-Step Guide (2019)
Austin, Texas – top city for startups in the US Texas is a state of big ideas and bigger personalities. So, it should come as no surprise that Texas is a perfect breeding ground for entrepreneurs....
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