Ghost kitchen, virtual restaurant, cloud kitchen…
Whatever you’re calling your venture, you’re a part of a new food business experiment.
Ghost or cloud kitchens (also known as virtual restaurants or virtual kitchens), are an evolution of the traditional restaurant model. These spaces focus solely on food preparation (and sometimes delivery) and have no on-premises dining facilities.
The rise of third-party delivery services like DoorDash, Grubhub, and UberEats has facilitated the public’s desire for tasty food delivered right to their door.
And, a new breed of a delivery-only restaurant has evolved to be their symbiotic counterpart.
Together, these cloud restaurants and delivery services are taking the dining world by storm.