Content Marketing Strategies for Small Business
If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks like Facebook, Twitter,...
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5 Packaging Design Mistakes and How to Avoid Them
We all enjoy a good meme poking fun at embarrassing mistakes online. But, it’s far less funny when your product or package is the butt of those jokes. Poor packaging leads to worse things than a...
View ArticleMarketing Psychology: How to Use the Psychology of Liking to Grow Your Business
We are more likely to be persuaded by people we like and those we want to be like. The more you like someone the more likely you are to say yes to them. This is the principle of liking. It’s the reason...
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How to Land the First Customers For Your Startup or Small Business
If you build it, they will come, right? Not exactly. Wanting a customer isn’t enough. You must plan, strategize, and entice your prospective customers to want the products or services your business...
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How to Start a Business From Scratch: Build a Successful Business and Turn...
Small businesses account for 99.9% of all businesses in the U.S., according to the U.S. Small Business Administration. So, if you’re thinking about starting a new business, you’ll be in good company....
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Branding a Ghost Kitchen: How to Build Credibility for an Invisible Restaurant
Ghost kitchen, virtual restaurant, cloud kitchen… Whatever you’re calling your venture, you’re a part of a new food business experiment. Ghost or cloud kitchens (also known as virtual restaurants or...
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How Brand Consistency Can Help You Put Competitors In Your Rearview Mirror
You’ve probably heard by now that consistent branding is important. Everyone says so – it’s one of those common business truisms that, for many, goes in one ear and out the other. But, you can’t...
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The Definitive Guide to Creating a Compelling Visual Brand for Your...
If you’re opening or operating a restaurant, then you’re probably pretty passionate about food. But, are you passionate about your brand? If you want to succeed, you’re going to have to be. A...
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Logo Design Trends 2020: Your Definitive Guide to Navigate The Biggest and...
The art and craft of logo design constantly evolve. Good designers and smart entrepreneurs collaborate to elevate the art of logo design by creating more perfectly brand-appropriate, memorable logos....
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How to Start a Brewery Business in 2020: The Complete 9 Step Guide
Craft beer is a growing field. Between 2012 and 2017, the number of craft breweries in the US jumped from 2,420 to 6,266 – that’s an increase of 159%! This growth continued into 2018 (see chart...
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How to Start a Successful Clothing Brand or Clothing Line From Scratch in...
Many people want to start a clothing line or clothing brand. After all, how difficult could it be? The truth is that clothing brands become successful in part because they’re created by people who are...
View Article4 Ways to Effectively Build Brand Authority in Your Industry
From infancy, humans are trained to follow the instruction or recommendations of those in authority. Often, authority is determined more by perception than any concrete trait, knowledge or ability. But...
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How to Start a Successful Consulting Business in 2020: The Complete 10 Step...
You’ve put in the hours. You’ve paid your dues. And now all that effort has paid off – you’re the expert. So, what’s your prize at the end of the day? For some, it’s enough to know that you’re great...
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How to Start a Successful Photography Business in 2020: The Complete 10 Step...
As the price of high-quality cameras has continued to fall, the art and craft of photography have flourished. For many people, photography isn’t just a way of capturing a memory. Photography is a...
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How to Start a Business: The Complete 12 Step Guide to Starting a Business in...
This is the most complete guide online on starting a business. There are more than 30 million small businesses in the United States, according to the Small Business Administration. In fact, small...
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How to Start a Real Estate Business in 2020: The Complete 11 Step Guide
If you’re interested in starting a real estate business to help buyers and sellers navigate the stressful and complicated process of working through one of the biggest transactions of their lives,...
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Facebook Messenger Chatbot Marketing: The Definitive Guide (Updated for 2020)
This is a comprehensive guide to Facebook Messenger Marketing using chatbots in 2020. We know that the idea of using a chatbot can be a little intimidating, especially for startups and small...
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How to Start an Etsy Shop: Your Ultimate, No-Stress Guide to Opening an Etsy...
You’re creative. And you love to craft! Not to mention, you’ve gotten pretty darn good at it. Or, you have an amazing eye for vintage finds but your closets are overflowing. “You should start an Etsy...
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15 Best Cities in the United States for Startups and Entrepreneurs (Updated...
Silicon Valley has dominated the U.S. startup ecosystem for many decades. Despite repeated efforts, only a few cities outside the Valley (New York and Boston) have historically had the critical mix of...
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9 Essential and Proven Restaurant Marketing Strategies
When I was a kid, Friday was B & C Pizza night at our house. The local Chicago-style pizza is a Michigan favorite. And, while their delicious fare is something I still crave as an adult, it’s...
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