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These 12 Apps Will Help Boost Your Productivity
Every day, another app or service is unleashed on the world that claims to increase your productivity, corral your to-dos, or assassinate your procrastination. Keeping track of these products can be a...
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Why and How to Rename Your Business
“…a rose by any other name would smell as sweet.” – William Shakespeare A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and...
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Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand
The digital marketplace changes more often than Kylie Jenner switches her hair color. It not easy for entrepreneurs, small business owners, and marketing strategists to keep their marketing campaigns...
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Twitter Link Roundup #340 – Terrific Reads for Small Business, Entrepreneurs,...
Have you ever looked back on something you’ve written and cringed? You’re not alone. Take a hard look at your work and edit with a firm hand. Here’s a terrific article by Ryan Holiday about the...
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The Psychology of Logo Design: How Fonts, Colors, Shapes and Lines Influence...
Your company’s logo is the visual figurehead of your brand. It’s important to get it right. Whether every detail of a logo is intentional or not, every detail will influence people who see that logo....
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Telling Your Brand Story Through Packaging Design: These 3 Businesses Are...
We all like to acquire new things. Every new item arrives fraught with the unspoken possibility that this thing could make your life better. But, a new phone, snack food, lipstick, or computer is made...
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Twitter Link Roundup #341 – Terrific Reads for Small Business, Entrepreneurs,...
That sound you hear is George Orwell peering incredulously from his grave as he rolls over. As science races ahead, people continue to search for ways to more deeply integrate technology into...
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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business
Most small businesses and young startups can’t afford to hire marketers. That leaves those companies in a tough situation: they need to market to grow their business but they need to grow their...
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7 Ways to Amplify Your Marketing With an Integrated Online and Offline Strategy
There are so many ways to market your business today that it can be hard to know where to start. Content marketing, direct mail marketing, email marketing, influencer marketing, experiential...
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How Routines and Habits Can Empower Wildly Successful People
Have you ever wondered what separates those who just get by from those who are truly successful? Luck may play a small role, but until someone figures out how to package and sell good fortune, there...
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7 Proven Ways to Increase Customer Engagement on Social Media
Not all social media marketing is created equal. Some strategies and tactics are better than others. And, some strategies might be great – but are entirely the wrong fit for your business. So, if your...
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Twitter Link Roundup #342 – Terrific Reads for Small Business, Entrepreneurs,...
Hiring and onboarding employees are both challenging for a high-growth company. For example, employee onboarding can make or break the success of a new hire. Without solid guidelines and a structured...
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7 Compelling Reasons Why You Should Redesign Your Small Business Website
Is your small business website helping or hindering your business? If you’re like most small businesses, your website is outdated, and not helping you to increase revenues and sales. Even worse, your...
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Twitter Link Roundup #343 – Terrific Reads for Small Business, Entrepreneurs,...
If you’re like most people, you own a smartphone. And if you’re like most people, you use it. A lot. Full-time access to a smartphone has obvious benefits but comes at a price: that nagging feeling...
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13 Powerful Ways You Can Manage Customer Expectations Better To Grow Your...
“…it looks cold in there…” A prospective customer looks to your business to provide something they need or want. This is the beginning of a very important story for your business. And, starting with...
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Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them...
It doesn’t seem like that long ago that everyone touted Facebook’s newsfeed and Instagram’s feed as the new world for marketers to go forth and conquer. How quickly times change. Initially dismissed...
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Twitter Link Roundup #344 – Terrific Reads for Small Business, Entrepreneurs,...
You probably know plenty of middle children. Maybe you’re a middle child, yourself. Middle children, the long-suffering sibling stuck with a bad reputation and a number of complexes, are experiencing...
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How To Market Better and Grow Your Small Business Faster Using The Psychology...
“Scratch my back and I’ll scratch yours.” You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. What is...
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How The Anchoring Effect in Marketing Can Help Your Business Grow Faster Or Fail
Marketers, entrepreneurs, and business owners assume that most people make decisions by conducting research and then weighing the options. But, that’s not how most people make decisions. People...
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Real Estate Signage: How to Create Signs That Sell
Real estate signs say more about you and your business than they do about the properties they advertise. Whether you deal in residential or commercial real estate, your signs are ambassadors for your...
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