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5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To...
People like to think they’re in control, especially when it comes to their behavior. Science has proven otherwise. Most human behavior can be at least partially attributed to deep-set psychological...
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Twitter Link Roundup #345 – Terrific Reads for Small Business, Entrepreneurs,...
Are you one of the millions of people who have started using coconut oil? It may be time to reconsider the fervent adoration this cooking ingredient has accrued in recent years. The American Heart...
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How A Strong Logo and Brand Can Help Your Etsy Store Thrive
2018 has been the year of a lot of things, but towering over all of them in bespoke heels has been the year of the crafter. With 1.9 million sellers, 31.7 million active buyers, and 45 million...
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Twitter Link Roundup #346 – Terrific Reads for Small Business, Entrepreneurs,...
You’re standing in a long line, and you’re dying to cut to the front. Try using the magic word. No, it’s not “please”. In 1978, Harvard professor Ellen Langer found that whenever a “because” is used...
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How Strong Political Branding Can Help You Win Your Next Election
Politics today is more polarizing than ever. Nearly every race is filled with candidates from multiple parties, and it’s tough for candidates to stand out. Good design can help. Design acts as a...
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Packaging Design for Cannabis Products: How to Build Trust and Gain Customers
The research is piling up. Science confirms that cannabis – specifically hemp – may have incredible health benefits. There’s mounting evidence that this historically-maligned plant may have a positive...
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Twitter Link Roundup #347 – Terrific Reads for Small Business, Entrepreneurs,...
A young family, a retiree, a career-breaker and a disabled traveler all embark on a backpacking trip. Sounds like the start of a terrible joke, or a great adventure. If you’ve considered striking out...
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3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen...
Great product packaging design is the first tangible experience your customer has with your product. In many cases, it’s what draws them to your product in the first place. Product packaging can make...
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5 Important Book Cover Design Tips to Help Your Book Stand Out
Like it or not, people judge books by their covers. We all know that we’re not supposed to… But we do it anyway. And, honestly – how else can you really choose? In a store packed with books (or...
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Your Travel Website Should Do These 3 Things Well – Do You Know What They Are?
Imagine you’re on a Hawaiian beach… Or, maybe you’re strolling the streets of Paris with a fresh baguette in hand. Sounds delightful, right? A recent AARP study revealed that 47% of surveyed baby...
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5 Proven Steps That Will Help You Create A Powerful Brand Identity For Your...
It’s impossible to build a successful business without creating a strong brand. So what is a brand and what are the elements of brand identity? Here’s what you need to know – 5 proven steps that will...
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Uber’s Powerful Rebrand and What Your Business Can Learn From It
Brand identity constantly evolves and changes in public opinion and bad press can tarnish a company’s brand. That’s exactly what happened with Uber when it rebranded for the second time in three...
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Bias Impacts Your Business Decisions But You Can Learn To Control It If You...
The human brain is hardwired to make generalizations. Generalizations allow us to process the truly colossal amounts of input our brains encounter every day. They’re necessary for us to function and...
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Twitter Link Roundup #348 – Terrific Reads for Small Business, Entrepreneurs,...
There’s ample evidence that running promotes improved health and longevity. Research links aerobic exercise with a number of health benefits across a surprisingly wide spectrum – from reduced cancer...
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How Hashtags Can Help You Improve Your Small Business Marketing
Hashtags can boost impressions, improve the searchability of your content, and encourage more people to talk about your brand. But using hashtags effectively, especially for business marketing, means...
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Facebook Messenger Chatbot Marketing: The Definitive Guide (2018)
This is a comprehensive guide to Facebook Messenger Marketing using chatbots. We know that the idea of using a chatbot can be a little intimidating, especially for startups and small businesses. But...
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6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small...
Word-of-mouth marketing (also called WOM, WOMM, and word of mouth advertising) is the most powerful marketing tool for most businesses. Unlike naturally occurring word-of-mouth when a friend or...
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10 Loss Aversion Marketing Tactics to Help Your Small Business Retain...
People don’t like to lose. Whether it’s losing a game, an argument, or an item we want to buy, we don’t like it. In fact, people make buying decisions that are motivated by their desire to avoid a...
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Twitter Link Roundup #349 – Terrific Reads for Small Business, Entrepreneurs,...
We all know someone always seeking a compliment, whether through off-handed self-deprecation or an endless stream of selfies on Instagram. It’s tempting to roll our eyes at this kind of apparent...
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Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce...
What does emotion have to do with creating loyal, enthusiastic customers? Everything. If you want to turn casual customers into more powerful brand ambassadors, you need to give them a compelling,...
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