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How to Successfully Rebrand: Everything Your Small Business Needs To Know
Many business owners believe that a company’s brand identity is nothing more than that company’s name and logo. A brand is much more than the name and logo of a business. Your company’s brand is the...
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Brand Health: 6 Important Questions You Should Ask About Your Small Business...
If your small business brand isn’t healthy, neither is your business. That’s because the health of your brand impacts both consumer awareness of your business and your bottom line. A strong brand is...
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9 Proven Strategies Your Small Business Can Use to Increase Engagement and...
If you run an e-commerce business or depend on leads to generate revenue from your website, the forms on your site will make or break your business. A SalesForce study concluded that “companies that...
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Twitter Link Roundup #350 – Terrific Reads for Small Business, Entrepreneurs,...
It can be tough to feel like you have power over money. Between salary, rent, and every other relatively fixed factor in our financial lives, feeling in control over our finances can feel impossible....
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15 Tips To Successfully Market Your Small Business This Holiday Season
It’s that time of year again! It’s just-past-Halloween and stores are filled with cinnamon-scented pinecones, turkey decor, and Christmas ornaments. The holidays are here. And, if you don’t have your...
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How to Cultivate a Female-Friendly Cannabis Brand
With recreational cannabis use legal in nine states (and soon a 10th, Michigan), the District of Columbia, and in Canada, the cannabis industry is steadily growing. But to grow even more quickly,...
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5 Tips for Starting a Successful Clothing Brand: The Definitive Guide (2018)
Many people want to start a clothing brand or clothing line. After all, how difficult could it be? The truth is that successful clothing brands become successful in part because they’re created by...
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2018 Logo Design Trends: Your Guide to Navigate Hot Trends and Avoid Fads
Logo design with bright colors, creative typography, and signage mock-up by zeste/crowdspring. Small businesses and startups have to compete in an increasingly noisy world, often against large,...
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10 Best Cities in the United States for Startups and Entrepreneurs (2018)
Silicon Valley has dominated the U.S. startup ecosystem for many decades. Despite repeated efforts, only a few cities outside the Valley (New York and Boston) have historically had the critical mix of...
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Food Packaging Design Tips and Why Product Packaging Is Important
We all have days when we want a delicious dinner delivered right to our door. Luckily, many restaurants and meal delivery kit services are ready and waiting to fulfill that dream. But, poor packaging...
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5 Rules for Designing an Unforgettable Unboxing Experience for Your Brand
Online shopping grows in popularity every year. Between 2014 and 2017, the number of online shoppers increased from 1.32 billion people to 1.66 billion people – an increase of roughly 26%. And, the...
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Twitter Link Roundup #351 – Terrific Reads for Small Business, Entrepreneurs,...
Social media is an easy form of entertainment. Mindlessly scrolling through your Instagram feed is easy and soothing, and Facebook is a well-known outlet for all sorts of entertaining time wasters....
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Sustainable Design Can Help Your Small Business and Improve the Environment
Smart businesses know that people, especially millennials and Gen Z, are increasingly concerned about the environment. In fact, a 2017 peer-reviewed study in the Lancet revealed that pollution...
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How Good Design Can Help Your eCommerce Business Grow Faster Than Ever
The eCommerce industry is growing rapidly every year. But, that doesn’t mean that all eCommerce businesses are growing at the speed they’d like. Whether your sales are actively lagging or just okay,...
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An Interview with crowdspring Naming Creative, Mike Taylor
Crowdspring’s Naming Creative, mt1895 It’s not easy to name a new company or product. During the brainstorming process, you may think you’ve found the perfect name only to learn that name already...
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An Interview with crowdspring Naming Creative, Shaunda Lindsay
Crowdspring’s Naming Creative, shaunda It’s not easy to name a new company or product. During the brainstorming process, you may think you’ve found the perfect name only to learn that name already...
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Twitter Link Roundup #352 – Terrific Reads for Small Business, Entrepreneurs,...
Geniuses are not like the rest of us. Composer Igor Stravinsky was known to stand on his head for fifteen minutes every morning because he felt it would help to “clear his brain.” Nikola Tesla, a...
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Logo Design Trends 2019: Your Ultimate Guide to Navigate The Biggest and...
A logo is the visual centerpiece of a company’s brand identity. As we explained in The Small Business Guide to Creating a Perfect Logo: At its most basic, a logo is a small, symbolic piece of artwork...
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Twitter Link Roundup #353 – Terrific Reads for Small Business, Entrepreneurs,...
Courtesy of Pantone Color Institute Pantone has announced its annual Color of the Year: Living Coral. The famed color institute released their choice on Wednesday, explaining: Representing the fusion...
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7 Modern Web Design Trends for 2019
75% of consumers judge the credibility and trustworthiness of your business from your website’s design. Today’s web visitors are sharper and more judgmental than ever. And, they’re only growing more...
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