A/B testing: fork in the road for your customers: which one is best? (photo credit: Richard Croft)
We all have times when we wished, “what if?”
What if I had done this instead of that, or chosen this item instead of the other? What would have happened?
We might not have the ability to rewind and replay our lives, but we do have this ability with our marketing campaigns, websites, and apps. It’s called A/B testing (or split testing).
At its most basic, A/B testing is when you take two variations of a website design or copy and try each one with random customers.
For example, you can A/B test two different designs for your website’s landing page by randomly serving each one to different site visitors, and track the usage. You use A/B testing … Read more
