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How to Use a Mood Board to Inspire Your Small Business Brand

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The start of a new creative project is a magical time fraught with possibility.

A blank page – or screen – has infinite potential.

But, that infinite potential can make starting a new project feel intimidating and overwhelming. Especially if you’re not a creative.

Are you the founder of a brand-new startup or small business? Or maybe you’re a freelance consultant getting ready to tackle a new website for your personal brand? How do you begin?

There’s a helpful tool that you can use to unlock your mental paralysis and tap into your inspiration. And, it’s not just for designers and artists.

It’s called a ‘mood board”.

A mood board is a collage filled with images that express a central theme. Photographs, magazine clippings, textures, works… Read more


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