Small businesses and startups have to compete in an increasingly noisy world, often against large, dominant businesses.
Customers who are just discovering your brand need something to remember you by, and your logo serves as a symbol of your business.
But not all logos are created alike. New design trends and fads in logo design appear every year.
Stripes, letter stacking, fades and geometric shapes were popular in logo design for 2017. Last year, monoline designs, negative space, and retro designs were all the rage.
But, which of these trends are worth following? And, which “trends” are really passing fads that will date your new logo in just a … Read more