Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors.
As we wrote in How to Use Science To Improve Your Marketing:
Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge.
For example, there’s good empirical data showing the best times and days to send marketing emails to maximize opens and click-through rates. However, as people have grown to more heavily use mobile devices, the science of email is gradually evolving. New research suggests, contrary to conventional wisdom, that many brands can benefit from sending email campaigns at night.
The reality is that few small businesses today study the human decision-making process in an effort to enhance their marketing.
Neuroscience is left largely to big,… Read the full article
