Augmented Reality (AR) is 2018’s major marketing buzzword.
If you’re not familiar with augmented reality, AR is, according to Wikipedia:
a live direct or indirect view of a physical, real-world environment whose elements are “augmented” by computer-generated perceptual information, ideally across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.[1] The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is spatial registered with the physical world such that it is perceived as an immersive aspect of the real environment.[2] In this way, Augmented reality alters one’s current perception of a real world environment, whereas virtual reality replaces the real world environment with a simulated one.[3][4]
AR is more than a buzzword.
AR is an exciting and engaging way for marketers to get in touch with customers.
According to a report from Digi-C… Read the full article
