Nearly 9 out of 10 marketers use content marketing as part of their marketing strategy.
If your small business or startup leverages content marketing, you already know the benefits.
No matter what industry you’re in, writing is essential to reach an audience and market your company. As we previously wrote:
If you’re not creating content on the web, you don’t exist on the web. A 140 character tweet is content. A 1,000 word blog post is content. A commend to a blog post is content. Your website is content.
Content is king and nearly every marketer is constantly searching for content marketing unicorns.
Without content, we can’t share our stories or tell people why they should become customers. In fact, some brave brands have taken content marketing to an extreme by experimenting with troll content marketing.
Doing content marketing effectively takes skill, patience, and the right tools.
Fortunately, there are many free and paid tools that can improve written content.
So, whether … Read the full article
