This post is for you, Henry.
And you, William. And you too, Sophie.
Hey, guess what?
One of those people is actually you!
Before you start questioning our sanity, let me clarify.
Henry, William, and Sophie are all “user personas”, created using a combination of data and smart guesswork.
User personas are stand-ins that represent the overall possible identities of people interested in the content I’m creating.
That means Henry might be you! Or maybe you’re more of a Sophie.
Creating a user persona allows any company to better understand its audience.
If a company can create marketing personas to represent their consumer base, they can meet the needs of those personas – and therefore their customers – better.
Some experts estimate that people are subjected to a staggering 4,000-10,000 marketing messages a day.
That definitely ups the challenge of making sure that your marketing campaign isn’t simply brushed aside with the other 9,999 messages customers are seeing.
Persona-based marke… Read the full article
