Rebranding isn’t a band-aid and is not a one-size-fits-all solution.
Your valuable brand equity takes time to accrue and it shouldn’t be squandered lightly and without good reason.
So, why rebrand your company?
Rebranding may be the key to getting your business back on track.
Rebranding is rarely a sign of weakness. It’s more often a sign of a company in tune with its customers and its market.
Most successful companies, from Fortune 500 to startups, rebrand.
As we explained previously,
A brand is much more than the name and logo of a business.
Your company’s brand is the sum total of the experience your customers and prospects have with your company.
A good brand communicates what your company does and how it does it. A good brand also e…