Psychology plays a critical role in marketing and design.
After all, design influences consumer behavior.
There are powerful psychology principles in play behind successful product design. Similarly, smart designers, marketers, and business owners leverage psychology to create custom company logos that influence purchasing decisions.
Even simple lines can be powerful psychologically, as we pointed out in our complete guide on creating a unique and powerful brand identity.
Marketers and business owners who understand psychology have an unfair advantage.
But you don’t need a Ph.D. in psychology to apply principles of psychology to your marketing.
For example, you can easily leverage the principles of commitment and consistency to increase …