If your business is like most small businesses, you’re struggling to find a good strategy that will help you reach customers and prospective customers on social networks like Facebook, Twitter, Instagram, YouTube, and Pinterest. The fact is that most small businesses do a poor job executing strategies on social networks. Paid advertising on those networks simply doesn’t work for most small businesses. And even when it works, paid advertising is becoming less effective. In part, that’s because more than 615 million devices have ad blockers. And people see so many ads every day that they mostly tune them out. So if you can’t effectively advertise on social networks, what can you do? Content marketing offers a powerful answer. What is content marketing? According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. As we previously wrote: No matter what industry you’re in, writing is essential to reach an audience and market your company … If you’re not creating content on the web, you don’t exist on the web. A 140 character tweet is content. A 1,000 word blog post is content. A commend to a blog post is content. Your website is content. In order for marketing goals to be met and exceeded, content must be valuable, relevant, and consistent. And you must develop strategies to market that content. It’s not enough to create the content and hope that people find it. Let’s briefly break these goals into bite-size pieces. Content should offer something of value to your audience The content must come with a value and be trustworthy. Valuable content can benefit both your client and your business. Prospects who interact with your content will find it valuable when it teaches them how to do something, helps them to make a decision, or fixes a problem. Such content will position you as a subject-matter authority and ultimately harness loyalty to your brand. Content should be relevant to your audience The content you are sending out into all corners of the world (or even just down the street!) must be relevant. Relevance to branding, prospects, and time are all vitally important. By focusing content on brands, projects, services, or needs that relate to your business, you will yield maximum results. NOT SATISFIED WITH THE GROWTH OF YOUR BUSINESS? Join tens of thousands of successful businesses who used our guide to build a stronger brand and earn a better return on investment. Learn: How to clearly articulate your brand identity. How to define your brand personality. How to set your brand voice. How to identify your brand's audience, and more! We just emailed the guide to you. Thanks! Get the FREE Brand Identity Guide! Email address Learn: How to clearly articulate your brand identity. How to define your brand personality. How to set your brand voice. How to identify your brand's audience, and more!..
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