We all enjoy a good meme poking fun at embarrassing mistakes online.
But, it’s far less funny when your product or package is the butt of those jokes.
Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. And, it’s no mystery why.
People’s brains are measurably impacted by viewing product packaging. Attractive packaging often stimulates the reward centers of the brain, but poor packaging design activates areas of the brain associated with negative emotions.
Here’s why you should care: people aren’t inclined to buy things that they feel badly about.
Packaging design is a vital bridge between your customers and your product. Customers will see and touch your packaging before they ever interact with…